Almost every webmaster uses Google Analytics to track the performance of their website. Google has updated Google Analytics and added many new features to help webmasters check website speed, real-time analytics, traffic from different sources, and more.
Most importantly, using Google Analytics, you can track everything related to SEO, conversion rates, AdWords campaigns, AdSense revenue details, etc., which was not possible before. Using Google Analytics, you can create different dashboards and also add different features to the dashboards.
This article will help you learn how to use the Google Analytics dashboard for different purposes.
Before using Google Analytics, you must pay attention to the basic and most important points of Google Analytics which most people tend to ignore:
- You have to determine what actions visitors take when they visit your website. For example, will they fill out a signup form, click on something, or click a social media button.
- You must include an estimate for each conversion.
- The full details of the above two points are explained clearly in the section Setting up conversion goals in Google Analytics. After setting up the basic points, you can now set up the Google Analytics dashboard for your website.
Setting up your Google Analytics dashboard is easy because we’ve already set up everything for you. Just follow these instructions:
Customize the Google Analytics Dashboard:
SEO Dashboard
Click here to get the SEO Dashboard
Click here to get the SEO dashboard. The main features of this dashboard are that you can track the most popular search terms, most popular search engines, internal searches on your blog, bounce rate, and conversion rate.
These features will help you better understand SEO and allow you to focus more on keywords and conversion rates.
PPC Dashboard
Click here to get the PPC Dashboard .
The main feature of this dashboard is that you can track everything related to your PPC campaigns, i.e. PPC visits, impressions, PPC goal completions, and so on.
The best part about this is that you can track the keywords that you rank well and receive the most traffic.
AdWords Dashboard
Click here to get the Adwords dashboard .
This dashboard is designed for those who are passionate about e-commerce and want to know everything about conversion rates and bounce rates.
You'll be able to see all the information related to the total revenue generated by your AdWords advertising, and understand which campaigns and ad groups are performing well. Using the AdWords dashboard, you can even see what device your sales came from, whether it was a PC, smartphone, or tablet.
Note : You must link your Google Adwords account with your Analytics account to use the above dashboard features.
AdSense Dashboard
Click here to get the Adsense dashboard.
If you are using AdSense on your website, then this dashboard will be very helpful for you. Its main features include: you can track the highest earning pages on your website, complete earnings details, which search terms are generating traffic, which pages have the most visits.
Note : You must link your Google Adsense account with your Analytics account to use the above dashboard features.
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in conclusion
Google Analytics is a powerful and flexible tool that you can use in any way you want. It tracks all of your campaigns and helps you understand your results so you can improve performance and identify gaps.
I'd love your feedback on how you use your Google Analytics account, and I'd really appreciate it if you could share some of your Google Analytics dashboards with us.
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