As the online space continues to expand, high-quality content and a solid SEO strategy will help you stay ahead. If a person's mindset does not shift from quantity to quality, he will be left behind.
The question that remains unanswered for many bloggers is how to differentiate between low-quality content and high-quality content.
Is the minimum standard 1,300 words?
If yes, then how do small dictionary words rank in SERP?
Is this just keyword stuffing? So why is Google cracking down on automated and keyword stuffed sites?
So, the ultimate question for bloggers remains how SERPs determine the quality of content writing on any blog.
The first thing you need to understand is that great content is only one part of ranking, Google also considers many other factors like on-page SEO , site SEO, domain authority, social signals to rank you high in search engine rankings.
However, everything starts with content, and even with well-on-page optimized content, your rankings are not guaranteed unless your writing quality is up to par and you follow some of the best SEO copywriting formulas.
As a marketer, in addition to creating popular blog posts, you also want to publish articles that rank high in search engines.
How is this achieved?
Google's Amit Singhal believes that you should try to think like a Google engineer.
The 11 questions mentioned below will help you write a quality essay.
Publish high-quality content: 11 questions to ask yourself before publishing:
If you’re a blogger or freelance writer who does the hard work of researching and writing, answering these questions will help you reach your ultimate goal.
So, let’s dive into the world of quality content and find out what makes content valuable and informative:
1. Is your article original?
No one likes redundancy – people get tired of reading the same thing over and over again.
Therefore, any post you write should contain new ideas, or you should put a new spin on old ideas.
What’s the point of planning to write an article about the best WordPress SEO plugins only to copy all the plugin lists from existing articles on the web? Instead, if you are confident in your choices, list the plugins you are using or have used and blindly recommend them to your readers.
Needless to say, the personal style of professional writing is also a key factor.
This is just an example, similarly, when you are writing about a topic, don't rewrite existing content on the internet, but write original thoughts and experiences. Something that can give people new ideas.
2. Can you provide relevant and practical advice?
In addition to appreciating original content, people also enjoy reading information that solves their problems. If you can do this with original research, you’ll have successfully created unique and gossip-worthy content.
For example: you wrote a top 10 list for something and the list post could easily go viral on social media sites, but did you add your opinion on which one is the best and which one should be chosen, or did you make it difficult for people to choose the one that will do the job perfectly?
3. Did you edit it before publication?
Many writers publish their brilliant work without proofreading it, which affects the overall quality of the content.
You should proofread and critically edit your articles. If this isn’t your strong suit, hire someone to help you. You can also install Grammarly , which can help you find grammar and spelling errors quickly.
Another tool you can use is the Hemingway Editor . It's both a desktop tool and a web-based tool. Just put your written work in there and it will show you how many sentences are difficult to read and what the reading level is. (see screenshot below)
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Why is this such a critical moment?
The spelling on lower-ranking pages is worse than the spelling on higher-ranking pages.
Additionally, search engines also take into account the quality of the reading level, with easier-to-read articles ranking higher.
Use Google's advanced search features to discover your scores.
I try to write at a fifth grade level, so it seems my strategy is working. This is my strategy even when it comes to fairly complex information, and I seem to be successful! You can use a WordPress plugin like Yoast SEO , which displays readability levels based on different criteria, such as Flesch-Kincaid Reading Ease, SMOG Index, etc.
4. Will readers be interested in this topic?
Greg MacFarlane of Problogger wrote an excellent article about bad SEO techniques titled “ Why Bieber SEO Copy Doesn’t Work on Minecraft iPad .” As you can tell from the title, inexperienced copywriters will adjust their writing to the search engines, but it’s hard for human readers to decipher it!
5. Did you add links to helpful resources?
There are two main areas you should focus on when adding links to your articles:
Internal Linking: If you have more related articles within your blog/website, you should link to it.
This helps with SEO.
Likewise, you should link out to reliable sources on other websites to help your readers gain deeper insights into the topics you cover.
6. Does your writing match the interests of your readers?
While this may seem strange, providing content that readers are interested in will also influence machine readers.
This is because readers are more likely to share content they care about most.
The more often you share your content, the higher it will rank.
7. Is your website authoritative?
The best thing to do is to ask yourself if your article adds value to the network.
Whatever you write should add value; that value will bring in quality traffic, links, and relevance.
Additionally, if you include relevant outbound links when you write your content, you can add more credibility and value to your articles. This can also help in getting more social shares as it builds more trust.
Read: What is Domain Authority (DA)? – A Complete Guide for Beginners
8. Do you save your articles for later reference?
If you don’t trust people to save your posts, you may want to rethink the content you write. What type of content am I talking about?
- A report on current events with plenty of detail and from a reliable source.
- The story is fascinating and the characters are realistic.
- A detailed article explaining how to do something on a topic that no one has written about before.
9. Does your call to action stand out?
Have you made your CTA prominent?
It is possible to click on a link or perform any specific action you want your readers to take.
10. Is there any reputable journal or magazine interested in publishing your article?
Even though you don’t have to worry about what the typical gatekeepers think of your article, that doesn’t mean your article can be worthless garbage.
Any writing you do should be excellent writing and, in due course, something the gatekeepers will be interested in publishing.
11. Is your article short, ineffective, and meaningless?
While there is no ideal length for a blog post, your posts should be long and punchy.
This might mean you only post twice a week, but it’s worth it if search engines rank your articles higher.
There’s more on the Google blog about how to build a high-quality website, which you can read here .
Also, don’t forget the golden rule of KISS (Keep it Simple!)
Well, that’s not all, but in short, if you follow the above points and make sure your next article answers all the above questions, then you have created a high-quality content .
Here are some carefully selected articles for you to read:
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