Among the many social channels, one stands out for its simplicity:
- Medium
Medium was created to be a simple form of content expression and presentation.
The interface is simple , allowing users to focus on writing or reading. There is no other platform like Medium on the Internet, as other platforms are constantly looking to add more features.
Medium seems content with its limited functionality.
This is good.
This is good for readers, creators, and the community as a whole.
Medium’s effect on written content is similar to the effect of penicillin on humans:
- Let it survive.
So, why is the Medium blogging platform important to you?
Medium eliminates distractions.
Medium’s content is carefully curated and attracts the best writers. Medium’s focus is on keeping the content strong.
Now, unlike the Facebook world, where people can blatantly plagiarize video ideas and other memes, on Medium it’s difficult to plagiarize original written content.
This is the advantage of the original creator .
What kind of people use Medium?
The content that performs well on Medium is original content.
Medium readers are generally:
- Someone who is patient enough to read it in written form.
- Readers who enjoy good writing (the only type of content that works on Medium).
- Most are older millennials. (Younger millennials tend to relax on Snapchat.)
If you are an expressive writer and want to release your emotions, this is a great platform.
You don’t have to act like an expert. Instead, act like someone who is learning and sharing that knowledge.
This is not only tolerated, but appreciated because people can better connect with others who are similar to themselves.
How to be effective on Medium
Medium has a clean homepage with the best content you can access
Prerequisites
- Once you’re done, be sure to edit your work, or have a friend or family member take a look, to make sure there are no grammatical errors or obvious spelling mistakes. Medium is all about quality.
- Choose a niche where you want to stand out. Look at the example of Srinivas Rao . He created a niche for himself.
Write a title
The title is the first thing people see.
You only have **two to three seconds to get people * **interested * in your content . Take a look at the example below:
The hallmark of a good title is that it is simple and expresses meaning in a few words.
“I Crack Time” is a perfect example of a good title because in three words the author is able to explain what the subject is while also showing that he’s “sort of an expert.”
Another great example is the one below. The author has no hesitation in using a controversial word because it is how we speak in our daily lives. This makes it more personal.
- The more personalized your headline is, the more people will respond to your headline.
To have a good headline, you need to say what people are thinking
Let’s say you’re writing an article about productivity…
Boring title:
- How to be more productive at work – 10 tips.
Creative title:
- How I Became a Productivity Ninja With These 10 Killer Habits.
The title is the gateway to the content.
It’s the first impression, the front door into the business.
You need to make it as attractive as possible and as creative as possible.
[Tweet “The title is the gateway to the content.”]
To give you some more ideas, let me share four high-quality headlines and explain their appeal.
title:
analyze:
The good thing about this title is that it attracts a lot of people.
It attracts young men, young women, and parents. People who fit into those categories are very curious because it is somehow related to people their own age.
title:
analyze:
This goes to the heart of what much of the world is struggling with .
The second part of the headline calls for solving a big problem in just a short amount of time. This may sound like clickbait, but it’s actually very effective.
title:
analyze:
People love hacks and shortcuts , and this title shows that.
This suggests that the effort is one-sided, but the positive impact is multifaceted.
It has attracted business owners since the beginning.
title:
analyze:
This is **very clever because it uses a very **famous lyric from Rihanna’s very popular song “We Found Love” .
It will get a lot of clicks simply because it is creative.
Writing style
1. Personalization
The way stories are written on Medium is different and very personal.
They are usually personal accounts of what the author has * experienced and* ** learned from .
More and more authors are beginning to make their personal stories public and no longer hide in anonymity, which is exactly what Medium is doing well.
Even if the topic you’re writing about isn’t particularly emotional, speaking directly to your users can help.
2. Use Lists
Lists are a great way to express your ideas in short sentences.
3. Your content can be anything
One of my favorite aspects of Medium is the randomness of the posts.
- They can be things you are thinking about.
- They can be fun.
- They can be serious.
- They can be anything you want.
Your followers won’t unfollow you just because you diversify your content.
- If you don’t follow them, they will unfollow you.
Feel free to express whatever you want.
Check out this totally random post titled *“10 Things About 10 Things.” He makes it interesting and *directs people to his site in a very creative way .
The best way to find out the best performing content is to go to the Top Stories section and look at all the articles written there.
See what emotions they stir up in you.
Content Distribution
Ultimately, writing on Medium and getting views * should * have a positive impact on your blog.
If you’ve worked hard to write a solid piece of content, you need to work even harder when it comes to marketing that content .
Think of each piece of content as a startup. Ask yourself, “How can I get the most out of this?”
- Start with your blog and publish content there.
- Share the article with your newsletter subscribers and ask them to share it on social media (not on Medium just yet).
- A few days later, share this article on Medium and leave a message at the bottom directing readers back to your blog.
Medium also has an option called Publications.
If you write a series of content and want to organize it all in one place, you can create a Publication.
There are many publications that focus on different topics like self-improvement, development, creativity, etc. You can pitch your article idea to one of these publications .
(Sometimes you can even tweet that person directly and they’ll add your content.)
Make sure you write a really good article that is relevant to the publication.
People also pay attention to tags on Medium . What are tags?
- Tags are topics.
When you write an article, you have the option to add tags to it based on type.
- Choose your label.
Tags also help when people visit individual topic pages, as they show the top stories and latest posts.
This is another way people find content on Medium.
The latest posts for a specific tag are another way to discover content
(Note: There are other distribution strategies you can use with other social channels, but that’s beyond the scope of this article.)
consistency
If you wait for a miracle to happen after you’ve written two or three posts, you’re in for a surprise.
It takes time for people to start recognizing you as a good writer or someone who shares valuable information.
Many of us feel rejected when we write a long, useful article and no one *** interacts * with it.**
An apt analogy is going to the gym and not seeing results. Many of us go to the gym to get healthier. We train hard, but after a week we don’t see immediate results and it’s hard to stay motivated.
The best way to combat this is to incorporate content creation into your daily routine. Prepare a content calendar.
No matter what, just keep doing it every day.
Be consistent.
Analysis on Medium
The data provided by Medium is very useful for writers. This data is not exhaustive, but it can reflect how your content is performing.
Reading rate
This information is extremely valuable.
"Reading rate" refers to the number of people who actually read the entire article.
Here are some tips on how to improve your “read rate”:
- The reading time should be controlled within 10 minutes. If it exceeds this time, it will be too time-consuming for ordinary people to read an article.
- Keep your paragraphs and sentences concise. Don't overwhelm your readers.
- Become a storyteller.
- Use images, GIFs, memes, and content separators to guide readers through your article seamlessly with visual content.
Recommended ratio
While it’s possible to get a “recommended” number, it’s helpful to know how many readers who read your article in its entirety also “recommended” it.
How to calculate "recommendation rate"? Divide "recommendation number" by "reading number".
On Medium, the “Recommend” feature is very important because when someone recommends your content, more people will see it. To get more people to recommend your article, you can add some calls to action, such as:
"If you like this article, please click "Recommend" to share it with more people!"
My personal data is very bad and unstable.
One article has a "recommendation rate" of 100%, and the other articles have a "recommendation rate" of 0%.
This number will show you the type of content people are more likely to share .
(Remember: Shares/Recommendations/Likes are the most important criteria in any social media.)
Important analysis of Medium
Read Time and Read Ratio Correlation
Longer posts have lower “read rates” (for obvious reasons).
You need to remember this.
You can always ask readers to “favorite” the content so they can access it later.
However, there is not necessarily a negative correlation between “reading time” and “recommendation rate” .
If you have carefully selected content in your article and have made an exhaustive list, people will recommend it more than ordinary content because of its value.
But the “read rate” of that content is likely to be low.
Referral Sources – Understand where your traffic is coming from
Medium has a neat feature called “Referrals.”
This option will tell you where the traffic to this post is coming from.
Your efforts in redistributing the content will appear in this section.
It’s always good to know where your traffic is coming from so that you can focus all your efforts on the channels that work best for you.
Referral sources tell you where your traffic is coming from
This is what you do on Medium to get more views .
Keep writing and publishing, because that’s when you learn.
Putting your article in “Drafts” doesn’t help at all!
Are you using Medium to increase traffic to your blog? How effective is it? Let me know in the comments.
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