You can make money from your blog in many ways, starting with using ad networks like AdSense , Setupad , Monetag , etc. or using affiliate products on your blog. You can also use sponsored comments to make a good income, and today you will learn about another main way most bloggers make money, which is direct advertising.
Most of the time, when you use an ad network like Google AdSense or Media.net to run ads on your blog, you usually have to pay them a fee to find the advertiser. Usually, the fee is between 25%-40%. Here is a simple calculation, taking into account that you lose 25% by selling ads through a third-party network:
Let's say you were paid $1000 by the different ad networks you used on your blog, if you didn't lose 25% to the ad broker, your total revenue would be $1250. You just paid 25% to someone to find advertisers for your blog.
This actually makes sense if you are just starting out with blogging and you don’t have enough exposure yet. Once your blog has a lot of traffic and is accessible, it’s time to move away from third-party advertisers and look for direct advertisers instead. This way, you will earn more revenue from the same ad space sold through a third party.
In this guide, I’ll share some tips to help you get direct advertising for your blog and increase your blogging income.
Must read:
Some ideas for finding direct advertisers for your blog:
The first step to getting direct advertising quotes is to list yourself on the market. Here are two sites I know of that are trustworthy and pay on time:
Advertising Page or Media Kit:
A mistake most bloggers make is to ignore their blog’s potential appeal as an advertiser. Most of the time, your readers are also marketing and advertising executives for other companies in your industry.
Having a prominent “Advertise Here (Media Kit Page)” will help you get more ads effortlessly. All you need is a page that reflects everything an advertiser needs to decide to buy ads on your blog. I have listed two of the best resources you can refer to right now and make such a page for your blog:
- What you should know about your media kit page and how to get started
- 15 Best Media Kit Examples for Inspiration and Creativity
Check out related niche blogs
We all visit other blogs related to the topic of our blog. This is the best place to find direct advertisers for your blog. Keep checking what kind of sponsors other blogs are getting and try to contact these sponsors through mail. These sponsors already have experience with direct advertising, so it is more likely to get a positive response from them.
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Forums and Directories
Forums and directories are a great way to learn how other bloggers get direct advertising. Bloggers on forums offer a lot of useful tips on finding sponsors for your blog. You may find some advertisers who want to promote their products through your blog.
Using Google
Many of us have Google as our homepage. We are used to searching every little thing and topic on Google, so why not search directly for advertisers? Use Google to find direct advertisers for your blog. Use keywords related to your blog and see what kind of advertising links or companies you get. Contact them via mail or the contact form on their website.
Social Networking Sites
Social networking sites are all the rage these days. Advertisers, publishers, employers, etc. are using social networking sites like Twitter to find the right bloggers and candidates for their needs. You can also post on Twitter or Facebook about the ad space available on your blog. There is a good chance that you will get good results from such sites.
View affiliate and other advertising programs
There are many advertising programs like PPC, CPM or affiliate. You can also contact them for direct advertising. There are many advertising programs that may be interested in providing direct advertising to your blog and are related to the topic of your blog.
Hopefully this will help you improve your search for direct advertisers. But having too many ads on your blog can be a turnoff for readers.
Let us know, what is your strategy for finding direct advertisers for your blog?
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