Facebook is the fastest growing social networking site in the world. It has over 1 million unique visitors per month (estimated). Therefore, it is also the fastest growing site that can drive a lot of traffic to your blog. In this guide, you will learn how to get more website traffic from your Facebook page .
Social media marketing is one of the best ways for bloggers to get high-quality traffic, and Facebook, as one of the most popular social networking sites in the world, is the first network you should target.
Nowadays, every blogger should have a Facebook fan page. It is a great way to promote your blog and get good traffic. I guess you know how to make a Facebook fan page. Once you have your own Facebook page and build a healthy community, you can direct them to your website.
Some great ways to get more website traffic from your Facebook page
If you already have a Facebook page, follow these instructions, which will drive good traffic to your blog. If you don't have a page, create one and start optimizing:
1. Use Messenger bots:
Facebook chatbots are the newest and highest converting way to increase website traffic. With Facebook's organic reach declining, you can simply use a chatbot to get visitors to subscribe to your brand on Facebook. Think of it as email marketing for Facebook.
Once a user subscribes, you can send updates (news, articles, offers, deals, actionable content) to the user and directly generate traffic or revenue. Many news organizations and e-commerce sites use Facebook bots.
Getting started is easy, and some offer free plans for up to 1,000 subscribers, which will help you test the waters. Here are some recommended platforms for building Messenger bots:
2. Make information labels more effective
After making your fan page, do not leave the corresponding fields in the "About" section empty. Your "About" or information section must be optimized for your audience. The corresponding fields should be filled with keyword-rich content. Find the most suitable keywords for your introduction. Add a good, reasonable and eye-catching description.
Also, make sure to get a custom username for your fan page as it will help you retain your brand on Facebook. Before you start using your fan page to attract traffic, make sure you fill in all the necessary details so that you are ready for promotion. If you are a business website, enter all the details like address, city, zip code to ensure visibility in local searches.
3. Create a custom login label
When someone visits your Facebook page, they come to your wall. Imagine having a welcome message and a decorative piece on a page! This special welcome sticker can also promote your current work. If you have this kind of welcome sticker or a custom one on your page, you will definitely get more visitors and thus increase your blog traffic .
Refer to this link to know how to make custom page tabs. Pages with custom login pages will definitely have more conversations.
4. Don’t forget to add your blog URL in the About section
I have already told you how to fill in the corresponding fields in your page. So, enter your URL correctly in the About section.
An attractive description of your page will surely attract your fans to click on the URL of your blog.
5. Make a short video for promotion
Videos are great for promoting your page. Facebook Pages now allow you to add a video as your Facebook cover. You can create a video up to 12 seconds long and use it to showcase your brand and let users know about your site. Keep your video short and engaging. Briefly describe the effectiveness of your page.
Recommended dimensions: 820 x 462 pixels
Here are some tools you can use to create a cover video for your Facebook page:
6. Try posting links in your updates
In reality, people will find the content of your page in their newsfeed. Most people don’t bother to visit any particular page because they already like so many. So try to post stories with a compelling headline along with an excerpt and a link to your website. Provide a good title for your updates.
I recommend you to keep a good mix of text and images. I have seen images gain more user engagement on fan pages.
7. Build your network
In a Facebook fan page, your main capital is the network. Invite your friends, partners and acquaintances to join your page. Be patient and this will bring you a lot of fans and traffic to your blog. But remember, don't be aggressive! Don't spam and always try to add people who have similar interests to yours.
8. Stay active and keep the page running
Keep posting on your blog and updating your page. Stay active. Try making an interactive page. Facebook gives you enough flexibility to arrange your page accordingly, so take advantage of the opportunities.
Key Points: Drive Traffic to Your Facebook Page
Just creating a fan page does not ensure that you will be able to drive traffic from your fan page. You need to follow all social media etiquette and need to work hard on driving engagement on your fan page. Facebook is a social networking site and you need to keep that in mind in order to achieve virality. There are apps like Postplanner that allow you to automatically post your blog posts on Facebook. [](http://getpostrocket.com/ "Get Postrocket")
- Recommended reading: 16 Facebook SEO Strategies
- How to make your Facebook page popular
You can also take the help of Facebook ads to get targeted fans or run contests to increase your fans. Once you get the targeted followers on your fan page, it will be easier to drive traffic from your Facebook page.
I hope you benefit from this article and drive a lot of traffic to your blog through your Facebook page.
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