Pinterest is more than just a mood board; it's a search engine built for discovery and growth. Imagine a platform visited monthly by 578 million users eager for new ideas, ready to click and see fresh brands, recipes, and tips. That's the power of Pinterest in 2025.
Curious why some businesses can amass website traffic, loyal followers, and viral pins almost overnight? It all starts with understanding the basics and some strategies. This guide details how to get started on Pinterest from scratch: setting up an account, creating eye-catching pins, building compelling charts, and scheduling content publishing to let traffic grow automatically.
Many people mistakenly believe that Pinterest is just a regular social media platform, but it's much more than that. You can think of Pinterest as a visual search engine. While Instagram is known for its instant interaction and connection, people use Pinterest to discover new ideas and explore products. From home decor and recipes to fashion, Pinterest is a great place to find inspiration.
If you're a small business owner or a blogger with a marketing strategy, signing up for Pinterest should be a top priority. This platform offers a unique opportunity to capture the attention of your target audience. Your audience is already actively seeking information, ideas, and inspiration on Pinterest.
Table of contents
Pinterest helps you find inspiration and explore.
Why market your business on Pinterest?
What are the differences between Pinterest and Google?
How do I create a new account for Pinterest?
How to create high quality pins on Pinterest?
How can I improve my post ranking on Pinterest?
5 Tips to Improve Your Pinterest Inspiration Finding Efficiency
Quickly expand your audience by creating content on Pinterest
How to drive traffic using images and inspiration
How to find inspiration on Pinterest?
how to interpret Pinterest analytics
best Pinterest marketing tools
Strategies to avoid suspension for new Pinterest accounts
How can I make money on Pinterest through affiliate marketing?
What is Pinterest?
When users type "What is Pinterest?" or "Pinterest login" into a search engine, they enter a platform that has revolutionized the way the world gathers visual inspiration. Founded in 2010 by Ben Silbermann and his team, Pinterest has grown into the go-to visual discovery tool for over 450 million monthly active users worldwide, perfectly blending creativity and practicality.
The platform’s signature waterfall layout (later adopted by platforms like Tumblr) created an infinitely scrolling gallery of ideas. This “visual Twitter” aesthetic helped Pinterest reach 1 billion monthly pageviews in its first three years—a growth trajectory that even surprised Silicon Valley.
When you open the Pinterest homepage, you'll see several columns of images of varying lengths, resembling a waterfall; this layout is also known as the "waterfall flow."
Pinterest was one of the first websites to use this layout, which is visually represented by a staggered, multi-column layout. As the page scrolls down, this layout continuously loads data blocks and appends them to the end. The simple operation allows readers to see a constant stream of new images with just a few mouse movements.
Unlike Facebook's live updates or Instagram's curated feeds, Pinterest operates more like a digital mood board. Users can "pin" all sorts of content, from wedding ideas to DIY home projects, building their own personal inspiration library. This unique design philosophy, which emphasizes planning over posting, explains why 97% of searches on Pinterest lack brand impact—people come here to dream, not to socialize.
How Pinterest works
From the very beginning, you've told Pinterest what kind of profile to create for you. When you sign up, Pinterest's webpage will ask two personal questions—your age and gender.
Based on your answers to these two questions, as well as the language you use, your location, and your browsing history, Pinterest will select a list of topics that it believes are of interest to you, and then let you choose 5 topics from that list.
Once you've made your selections, Pinterest's machine learning software will customize a homepage for you, containing a large number of images called Pins. Pinterest predicts that you'll be interested in these images.
Pinterest's Smart Feed aims to generate a smarter homepage of content for users based on what they "care about" and search for. In other words, it's not arranged chronologically, but rather based on interests/searches. As users scroll through, they see pins related to their most recently searched and initially selected interests, and this content is personalized for each individual.
Pinterest Smart Feed content generator now works based on three elements:
- Mix the different pins together
- Pin quality
- Place these pins into the watchlist, the relevant pool, and the interest pool.
We previously mentioned that Pinterest can be used as a search engine, so let's understand how Pinterest's search works.
Google's search engine uses PageRank, while Pinterest uses guided search, reportedly inspired by mind mapping. The principle is that it allows users to enter a simple keyword, such as "recipes," and receive a series of related phrases or accounts. Pinterest guides users to find the content they want by gradually narrowing down their search by providing more options. This search method better guides users, presenting more precise and relevant content, resulting in a better user experience.
The principle of guiding search is mainly based on judging importance based on the following two points:
- What are all Pinterest users looking for?
- What's trending at a particular time?
Pinterest's guided search doesn't need to know a user's specific behavior. It assumes that Pinterest users are better able to understand what's most important, rather than relying on algorithms like Google to find high-ranking, high-frequency content across the entire internet.
Furthermore, combined with Pinterest Smart Feed content generation, users can adjust their feeds if the content pushed by the platform doesn't match their needs, further enhancing the user experience from another perspective.
Pinterest's algorithm
Pinterest does not show the newest pins first, but rather the most relevant pins.
This is why understanding how the algorithm works is key to gaining more visibility.
The platform uses a system called "Smart Feed".
Smart Feed extracts the most relevant pins for each user and ranks them based on past engagement rather than posting time.
Pinterest doesn't display content in real time; instead, it pulls pins from across the platform and ranks them based on their usefulness and appeal to each user.
The content you publish and how you optimize it are more important than when you publish it.
Pinterest uses four main signals to evaluate your content.
First is domain quality. This refers to your website's performance on Pinterest.
If people frequently click on or save links back to content on your domain, Pinterest will begin to trust your website more. This trust can increase the reach of your future pins, even brand new ones.
Next is pin quality. This depends entirely on the performance of a particular pin.
If users click, save, or share, these actions indicate that your content is valuable. The better a pin performs, the more likely Pinterest will continue to feature it.
Next is Pinner quality. This measures your activity and consistency.
If you regularly post pins, interact on the platform, and engage with other users' content, Pinterest will recognize you as a valuable creator. This can lead to increased search and activity exposure for you.
The final indicator is topic relevance. Pinterest checks whether your content matches what users are searching for or interested in. It looks at the title, description, section category, and even the text on images.
It also uses image recognition technology to understand the visual content in your pin image. The more relevant your content is to the searcher's intent, the better the results.
Tip: If you ask, "How do I optimize Pinterest pins for search?", remember these four factors: domain, pin quality, pinner quality, and relevance must all be consistent.
User behavior within 24-48 hours of posting significantly impacts a pin's long-term performance. Pins with high early engagement typically remain active in search results for months or even years.
For Pinterest, the key points to focus on are:
- Guided search suggestions : Enter basic keywords and watch out for Pinterest's autofill suggestions. Check out these suggestions for "comfortable fall outfit ideas." Each suggestion can be combined with your basic search terms. For example: casual and comfortable fall outfit ideas, or comfortable fall outfit ideas for a baby shower.
- Pin engagement: Saves, clicks, highlights, and comments indicate content value.
- Topic relevance: How well your content matches search queries and trending topics.
- Freshness: Recently published content usually receives higher exposure.
- User signals: Past interactions help Pinterest determine what content to show to each user.
- Visual similarity: Pinterest's visual search feature matches content that is aesthetically similar.
- Related terms: Pinterest analysis shows which terms are relevant to your initial search.
- Trend Data: Identify Seasonal Interest Patterns Using Pinterest Trends
- Competitor Analysis: Research high-performing Pins in your field to gain keyword insights.
- Pinterest-specific tool: Use Tailwind's keyword research tool to identify high-opportunity terms.
Pinterest keywords tend to be more conversational and visual: "comfortable fall clothing ideas" rather than "women's fall clothing".
Pinterest helps you find inspiration and explore.
Pinterest users typically visit the platform with a mindset of seeking inspiration and exploration. They don't necessarily want to make an immediate purchase or find specific answers. Instead, their goal is:
- Find visual inspiration for your project, style, or creative idea.
- Plan future purchases or activities (usually weeks or months in advance).
- Explore options without specific products
- Collect ideas that reflect personal interests and desires
- Discover new brands and products that match their aesthetic preferences
Pinterest users searching for "spring kitchen ideas" are likely in early planning mode, gathering visual inspiration that may influence future purchasing decisions.
Its core concept can be summarized in three simple words:
- Discover: When you have a vague idea, such as "healthy breakfast" or "small balcony design", Pinterest can show you a huge amount of high-quality creative ideas related to it from all over the world.
- Save: When you see an idea that sparks your interest, you can "Pin" it to your own board with a single click, instead of letting it get lost in your phone's photo album or browser bookmarks.
- Do: Organized inspiration is no longer just a dream. Whether it's following a recipe to cook dinner or completing a craft project according to a tutorial, Pinterest ultimately encourages you to put these ideas into practice.
To understand Pinterest, you only need to grasp two basic concepts:
Pin: This is the smallest unit of information on Pinterest. You can think of it as a visual bookmark. It's usually an image or a short video, but most importantly, each pin is linked to its original source—it could be a detailed blog post, a product page on a shopping website, a complete recipe, or a DIY tutorial. It's not just visually appealing, it's also "active."
Board: If Pins are bookmarks, then Boards are your themed folders or inspiration scrapbooks. You can create countless Boards based on your projects or interests. For example, you could create a Board called "My Ideal Study" to collect all your Pins related to desks, bookshelves, and lighting; or create a Board called "Weekend Dinner Inspiration" to store recipes that look delicious and are easy to follow. Boards systematize and clarify your inspiration.
Who is Pinterest a good user?
The answer is: almost anyone!
Regardless of your interests or profession, Pinterest can be useful whenever you need to find and organize ideas. It is especially popular with the following groups:
- Designers, artists, and content creators: Discover design trends, build mood boards, and spark creative inspiration.
- Marketing and Brand Planner: Analyze market trends, study competitor visual schemes, and plan marketing campaigns.
- Foodies and cooking enthusiasts: Discover new recipes, plan weekly menus, and learn baking techniques.
- For travelers: Planning travel routes, discovering off-the-beaten-path attractions, and compiling lists of must-try foods.
- Home decor enthusiasts: Find decorating inspiration, learn storage techniques, and discover great home goods.
- ...and anyone who loves life and wants to find creative sparks for the next project, the next party, or the next vacation.
Why market your business on Pinterest?
Pinterest's visual appeal: Pinterest's visual nature makes it an ideal platform for showcasing products, services, and ideas. By creating engaging Pins, you can attract and engage a large audience, increasing your chances of driving traffic, generating leads, and making sales.
Target Audience: Pinterest boasts a user base actively seeking inspiration and planning future purchases. Users often come to Pinterest with specific intentions, making it easier for businesses to reach their target audience. By leveraging Pinterest's advanced targeting options, you can ensure your content reaches the right people at the right time.
High Conversion Rates: Research shows that Pinterest users are more likely to purchase products compared to users of other social media platforms. The visual nature of Pinterest Pins helps users better understand products and services, leading to higher conversion rates. By strategically promoting your products on Pinterest, you can leverage this conversion tendency to increase your revenue.
What are the differences between Pinterest and Google?
1. Intent and Discovery
The biggest difference between Pinterest and Google lies in user intent. Pinterest = "Later". Google = "Now".
Google focuses on user search intent, providing answers to their specific questions. Pinterest, on the other hand, focuses on visual discovery, inspiring users with new ideas.
Pinterest users are planners—they gather inspiration for things they want to do in the future, things they want to buy, things they want to cook, or things they want to create. They save ideas and come back to them later. Google users, on the other hand, want instant answers. They are solving problems immediately and often seek quick, actionable solutions. This shift in mindset will influence how you create content on each platform.
It's a bit like strolling through a digital art gallery, looking for the artistic atmosphere rather than a specific painting. Furthermore, 96% of popular searches don't contain brand information, making Pinterest a platform that embraces all accounts, regardless of size.
2. Slow rankings and rapid traction
In its early days, Google placed great emphasis on domain authority, which could have made keyword ranking difficult. However, Pinterest rolled out the red carpet for new users. From day one, you could start ranking for keywords, gaining attention much faster.
3. First page and scrolling pages
While Google's homepage is the holy grail for search engine users, Pinterest users prefer scrolling through the top 60 results. This exploratory nature provides ample opportunity for the rapid growth of fresh content, regardless of how old or authoritative your website is.
4. Shopping Ads and Free Product Feed
If you're in e-commerce, Google Shopping ads can instantly boost your visibility. Pinterest, on the other hand, offers free exposure through related product feeds, such as pop-ups in related searches and pins (you can opt to pay to increase exposure to specific target audiences).
5. Google Trends and Pinterest Trends
Both platforms offer insights into trending topics. However, the nature of these trends differs significantly. Google Trends tends to focus on current events and popular figures, often dominated by well-known websites such as news media. Pinterest, on the other hand, is obsessed with constantly evolving visual trends.
6. Pinterest can improve Google rankings.
To make matters better: Pinterest traffic indirectly improves your Google ranking. The more traffic you get from Pinterest, the more trustworthy and relevant Google considers your website.
Why is Pinterest better than Google?
Pinterest prioritizes visuals, so images are crucial. Vertical images (1000x1500), clean designs, and minimalist yet impactful text overlays work best.
Pins need to be clear and engaging because people scroll quickly. On Google, depth and structure are crucial. It's recommended to write long, easy-to-browse articles with keyword-rich titles and meta tags.
Of course, let's not forget the technical aspects—website speed and mobile optimization are crucial for both platforms. Pinterest favors eye-catching visuals; while Google favors high-quality content.
Pinterest keyword research is more exploratory. Tools like Pinterest Trends, Pinterest Predicts, and Tailwind's keyword finder can help you understand which keywords are gaining momentum.
With Google, you can use tools like Keysearch or SEMrush to view search volume, competition, and long-tail keywords. Pinterest values rapid engagement—saves, clicks, and relevance are paramount.
Google, on the other hand, values sustained authority, such as backlinks and page dwell time. In short: Pinterest prioritizes fast, fresh, and engaging content. Google prioritizes long-term credibility.
How do I create a new account for Pinterest?
1# Register via webpage
Step 1 : Visit the Pinterest website
Launch your browser and visit the Pinterest website .
Step 2 : Register a Pinterest account
- On the Pinterest homepage, click the "Sign up" button in the upper right corner.
- Enter the following information:
• Email address: Enter a valid email address.
• Password: Set a strong password that includes uppercase and lowercase letters and numbers.
• Age: Enter an age greater than 18 years old.
- After clicking "Continue", the system may require you to complete the human verification. Please follow the prompts to complete the verification code operation.
Step 3 : Set up your personal profile
- After completing the basic information, Pinterest will guide you through setting up your profile:
• Username: Choose a unique and easy-to-remember username.
• Gender, language, place of residence
• Interest tags: Select areas you are interested in, such as home, food, travel, etc., which will help the system recommend relevant content.
- After setting up, click "Encounter Your Homepage" to enter the homepage.
Step 4 : Complete Registration
After following the steps above, you will be able to see the content you are interested in on the homepage.
2# Register using the APP
Open the Pinterest app and select "sign up".
Enter your email address. For example, Google, Outlook, or Yahoo Mail.
Enter your password.
Choose your birth date.
Choose your gender.
Select region.
Choose five content types that interest you.
Registration successful.
Finally, remember to check your email and click the verification button in the email.
Pinterest Personal Account Settings
Your Pinterest profile is your digital identity on the platform. It represents who you are, or what your brand represents. Optimizing your Pinterest profile is crucial for attracting followers, building credibility, and establishing a strong online presence. Follow these steps to effectively set up your Pinterest profile:
Step 1 : Click on your profile picture or username, usually located in the upper right corner of the Pinterest interface.
Step 2 : Select "Settings" or "Edit Profile" from the drop-down menu.
Step 3 : Update your profile picture.
Choose a clear, high-quality image that represents your brand or personal identity. Ideally, your profile picture should be recognizable and professional.
Step 4 : Write a compelling personal profile.
In the "About You" section, write a concise and compelling description of yourself or your brand. Highlight your unique selling points, expertise, or values. Be sure to include relevant keywords to optimize your profile for search engines.
Step 5 : Add your website or blog URL.
This allows users to access your website directly from your Pinterest profile, increasing traffic and enhancing your online visibility.
Step 6 : Choose a memorable username.
If you haven't chosen a username during the registration process, take this opportunity to select one that matches your brand or personal identity.
Step 7 : Customize your profile appearance.
Choose a visually appealing cover image that reflects your brand or showcases your best content. You can also adjust the display of your pins and canvases to create a cohesive and visually pleasing profile layout.
Step 8 : Connect your social media accounts.
Linking your Pinterest account to other social media profiles enables cross-platform promotion and allows users to connect with you on different platforms.
Step 9 : Explore Pinterest settings.
Take a few minutes to review and customize your account settings, including privacy preferences, notifications, and email preferences. Adjust these settings to suit your preferences and needs.
Step 10 : Save your changes.
Once you've made the necessary updates to your Pinterest profile, click the "Save" or "Apply" button to ensure your changes take effect.
By following these steps, you will create an attractive and professional Pinterest profile that will capture the attention of your target audience. Your profile is like a virtual storefront, and a well-crafted storefront can significantly impact your success on Pinterest.
After completing the above steps, we have finished registering a Pinterest account.
Next, we need to set some basic account settings:
1. Account information cover banner image
Go to the company's homepage, and you'll see a "+" icon in the upper right corner. Click it to add or modify the account's cover photo.
Notice:
- The cover can be presented using images and videos;
- Images: The dimensions must be no smaller than 800 (width) x 450 (height) pixels; landscape images with an aspect ratio of 16:9 are recommended.
- Video: It must be a landscape video with an aspect ratio of 16:9; the duration must be at least 4 seconds and no more than 5 minutes; the file size must not exceed 2GB; and it must use H.264 video encoding.
2. Edit and modify homepage information
Click your profile picture in the upper right corner of the homepage, select Settings, then click Edit Profile to edit some basic settings for your company page.
Each account's subsequent content updates are based on a theme, making the selection of a theme crucial and a decisive factor in determining the size of the follower base. If you wish to change the theme, you can click on "Adjust Your Homepage" in the upper right corner of your account avatar to access the page and make modifications.
The cover banner image needs to give users or viewers the most direct impression of what the product or brand does, and then add the website so that interested users can find your website, thereby improving the conversion rate.
Click the pencil icon button to open, then click the plus sign, select a new board cover, and enter a board description that clearly conveys its theme.
Once you've created your board theme, you can input more information, further clarifying its theme. You can also add some popular boards at this point to improve the overall quality of your board collection.
After entering Boards, click the + icon at the bottom, add an image to create a Pin chart, then select the image upload tool, add a title, description, and target link, and click Publish;
Pinterest accounts primarily update content through videos and images. The way images are arranged can significantly impact the overall performance of the account. Vertical images, in particular, are more eye-catching and have an advantage when displayed on mobile devices.
Note: The recommended size for vertical images is 736px*2000px. This provides some necessary space, grabs the user's attention, and allows for better presentation of details.
Posted content is one of the most important elements for populating an account, and timing is also crucial. The best time to post images on Pinterest is in the morning, and a consistent posting frequency will improve the quality of your account and attract more followers.
Create a Pinterest business account
1# Newly created account
Don't have a personal account yet? You can start using Pinterest for business by creating a business account from scratch.
The setup steps are as follows:
- Visit the Pinterest website.
- Click "Register" in the upper right corner.
- Click “Create Business Account”.
- Enter your email address, new password, and date of birth.
- Click "Create Account".
- Follow the on-screen prompts to fill in your personal information and describe your business.
- Click "Finish" to enter the Business Manager to complete other details.
Your Pinterest Business account is now ready to use. Access business features through the Pinterest Business Hub in the main menu. Later in this article, you'll learn how to sell on Pinterest by syncing your account with your online store and using Pinterest ads.
#2 Add a business account to an existing profile
If you already have a personal Pinterest account, you can create a new business account using a professional email address and attach it to your profile. Please follow these steps:
- When logged into your personal account, access the menu from the top right corner of the screen.
- Select “Add Account”, then select “Create Free Business Account”.
- Complete the setup following the instructions in the previous section.
After setting up a new account, you can switch between the two accounts by accessing the menu in the upper right corner of the screen.
3# Convert a personal account to a business account
If you've already built an audience using a personal account and it's a good fit for your business (for example, you have a popular personal brand or your name is also your business name), you can convert your personal account to a business account. Doing so will retain your posts and followers, so you won't need to grow your Pinterest followers from scratch.
The operation steps are as follows:
- When logged into your personal account, access the menu from the top right corner of the screen.
- Click "Convert to Business Account".
- Follow the on-screen prompts to complete your profile and describe your business.
- Click "Finish" to enter the Business Manager to complete other details.
Note: If you choose to switch back to a personal account and create a separate business account, you can reverse this change later.
how to use pinterest tutorial
Pinterest is a social media platform where users can save images and organize them into boards. Unlike Facebook or Instagram, Pinterest is organized around the concept of boards. Each board has a specific theme or purpose, such as social media marketing or graphic design.
Your Pinterest profile consists of several boards that cover your interests. Over time, you can add more content to existing boards or create new ones. Other Pinterest users (called Pinners) can follow your entire account or only the boards that interest them most.
What are boards in Pinterest?
A Pinterest board is like a folder on a computer. When you want to save something you see on Pinterest, you can "pin" it to a board (save it to a folder). This idea originated from bulletin boards, where you can pin photos and documents.
Other Pinterest users can view saved pin images, including the creator who originally shared them. However, the Secrets panel does not notify the creator when a pin image is saved. Users can set any Pinterest privacy setting.
For example, you can create a recipe board where you can pin any food-related content for later use. Or you can create a style board where you can pin your favorite designs. Users can create boards from their profiles or when pinning new content.
Creating a Pinterest Pin is a creative and simple process.
How to create your first pin on Pinterest?
Step 1 : Log in to your Pinterest account and go to your Pinterest page to access one of the boards.
Step 2 : Click the "Pin" button. This button is usually located in the center at the bottom of your Pinterest page.
Step 3 : Select the image or video you want to use for Pin.
You can upload images/videos from your device, or select images/videos from existing pins or canvases.
Step 4 : After selecting the image/video,
Add an eye-catching title to your Pin. The title should be concise, descriptive, and engaging, capturing the essence of your content.
Step 5 : Write an appealing description for your Pin.
The description provides additional background and information about your content. Use relevant keywords and phrases to optimize your pin for search.
Step 6 : Add a target link to your Pin.
This link can direct users to your website, blog posts, product pages, or any other relevant landing page.
Step 7 : Choose the canvas that best suits your pin.
A drawing board helps organize and categorize your pins, ensuring they reach the right audience.
Step 8 : If needed, you can also add relevant tags to your Pin.
Tags are additional keywords that further enhance the discoverability of your pin in search results.
Step 9 : After filling in all the necessary details,
Click the "Save" or "Publish" button to create your Pin.
Congratulations! You've successfully created your first Pinterest pin. Now, let's explore some tips to help you create a great pin that stands out and drives engagement.
Tips for successfully creating a Pinterest Pin
Creating a successful Pinterest pin involves more than just uploading an image and adding a caption.
To make your pin appealing to users, consider the following tips:
- Use high-quality visual assets : Choose clear, well-composed, and eye-catching visual images or videos. High-quality visual assets can attract attention and encourage users to interact with your content.
- Focus on vertical pins : Pinterest recommends using a 2:3 vertical aspect ratio (e.g., 1000 pixels wide and 1500 pixels high) because it takes up more space in Pinterest feeds, making them more eye-catching and engaging.
- Create visually appealing graphics : If you're creating a graphic pin, use design tools or templates to create a brand-consistent and eye-catching visually appealing graphic. Experiment with fonts, colors, and layouts to create a pin that stands out.
- Maintain information and value : Pins that provide useful information, tips, or solutions tend to perform well. Strive to create pins that offer value to your audience and inspire them to take action.
- Use eye-catching headlines : Create compelling headlines that pique curiosity and entice users to click and learn more. Make your headlines concise, descriptive, and actionable.
- Write compelling descriptions : Use pin descriptions to provide additional context, explain the benefits of your content, and encourage user engagement. Incorporate relevant keywords to improve your pin's visibility in search results.
- Incorporate brand elements : Add your brand logo or website URL to your pins to increase brand visibility and recognition. This helps users associate your content with your brand and encourages them to explore further.
- Test and iterate : Experiment with different pin designs, titles, descriptions, and formats to see which best resonates with your audience. Use Pinterest Analytics to track pin performance and make data-driven decisions for optimization.
How do I remove a board from Pinterest?
Managing your Pinterest profile is easier by deleting outdated or no longer needed boards. This helps keep your content organized and efficient. If you want to know how to easily delete boards from your Pinterest account, see the following step-by-step guide to walk you through the process.
- Access your Pinterest account by logging in on the website or mobile app using your credentials.
- Scroll through your carts and select the cart you want to remove from your profile.
- After entering the panel, click on the edit panel. Scroll down and select the delete panel at the bottom of the settings.
- Pinterest will prompt you to confirm the deletion. Click confirm, and the forum will be permanently removed from your profile.
Cleaning up your Pinterest profile is a breeze with these four simple steps to delete boards. Keep your profile organized and focused by removing outdated or irrelevant boards, and ensure your vision board reflects your current desires and interests.
How to share Pinterest forums
Sharing your Pinterest board is an easy way to spread inspiration or collaborate with others. You can easily exchange ideas and creative inspiration by sharing your curated board with friends, family, or collaborators in three simple steps.
- Sign in to your Pinterest account and find the board you want to share. Click on the board to open it.
- After the panel opens, click the share icon (usually represented by three dots or an outward arrow) near the panel title or description.
- Choose your preferred method for sharing the board, whether it's copying a link, sending it via email, or sharing it directly to a social media platform.
Easily enhance collaboration, spread creativity, or exchange ideas by following this quick guide and the three simple steps above for sharing Pinterest boards.
How to download Pinterest boards
Are you tired of not being able to access Pinterest boards offline? Don't worry; you can download your favorite boards from Pinterest. Downloading Pinterest boards as web pages is probably the most convenient way. Here's how:
- Open the Pinterest board you want to download on your computer.
- Right-click on a blank area at the top of the page (or hold down the Ctrl key and click on a Mac) and select Save As.
- In the dialog box, select Webpage, choose it as the file type, and then select the download location.
- After downloading, locate the Pinterest_files folder, right-click to sort the files by type, and then manage the JPEG image files as needed.
This streamlined version should help you download and manage Pinterest board images more efficiently. Downloading your favorite Pinterest boards is incredibly easy, ensuring you can access curated inspiration anytime, even offline.
A quick way to create Pinterest Pins in bulk!
- First, you need to upgrade your Pinterest account to a business account; this upgrade is free.
- Batch create pin images ( https://www.pinterest.com/settings/bulk-create-pins )
- Download the CSV template
- Upload the CSV file (as shown in the image below) and you will receive a notification to complete the pin diagram within 2 hours.
- CSV template example (you can also click this URL to download : https://s.pinimg.com/sub/helpcenter/assets/pinterest-bulk-upload-sample.csv )
- Important note: There is a limit to the number of attempts; 200 pin images can be submitted per day.
- Finally, if you encounter any problems, you can refer to the user documentation in the Help Center: https://help.pinterest.com
How to create high quality pins on Pinterest?
1# Provide value
While creating pins to promote content on your website is an effective strategy, pins that offer value are among the most successful. Designing a pin that shares practical tips, resources, or insights directly within the pin itself allows your users to see useful content they're sure to save.
My most successful pins are those that provide value without requiring clicks, yet offer education and inspiration. Below is an example of an effective pin and its interaction history over the past 30 days.
#2 Clickability
To encourage Pinterest users to click on your pins and take further steps to interact with your business, your pins must be clickable. This means you need to include elements that drive user action.
Add a caption that tells users your pin chart solves a problem. For example, in the pin chart I shared above, I provided 30 days of content suggestions. This pin chart provides a resource for business owners unsure of what to share or say on social media.
Add a call to action to clearly tell your audience what to do next. Encourage them to click to learn more, visit your website, or download the content you provide.
3# Use high-quality visual effects
Pinterest is a highly visual platform, and the success of your pin depends on the quality of its design. In a sea of similar or competing pins, making your pin stand out is crucial. Professional design is the best way to ensure your pin is eye-catching.
However, you don't need to spend a lot of time designing PINs for your business. I have a special offer (below) that makes it easy for you to start creating beautiful brand PINs!
4# Optimize the platform
Optimizing your image design is crucial for achieving the best results on any platform, and Pinterest is no exception. Pinterest pins have unique sizes and dimensions. Ensure your pins are designed correctly so they display fully and your audience can see them and their elements.
Pin images come in several formats: Best Format, Long Format, and Infographic. See the Infographic below for instructions on how to properly resize each format.
Common characteristics of successful pins
- The images are consistently high quality and free of pixelation.
- The image is vertical, with an aspect ratio of 2:3 or 4:5.
- Pin descriptions with a length between 100 and 200 characters were forwarded the most.
- Pins with prices will get more likes. The best way is to enable the "Rich Pin" feature on your website.
- Pins without profile pictures were repinned 23% more frequently.
- Images with multiple primary colors are re-fixed more often than images with a single primary color.
- Red, orange, and brown images were forwarded approximately twice as often as blue images.
- Tutorials, guides, and DIY pins get more clicks than other pins.
- Infographics receive three times more likes and shares on social media than other content.
- The most common words on popular pins (in order) are: make, one, easy, recipe, free, chicken, paleo, love, and great.
Some tips for creating pins
- Design the image to be 735px wide. Height is unlimited, but the optimal aspect ratio is 2:3.
- Include your URL at the bottom of your pin to help people access your website directly and prevent your images from being stolen.
- Consider colors, images, layouts, and text based on popular content on Pinterest (you can refer to my list above).
- Improve searchability by including keywords in the image file name (e.g., “free-butterfly-coloring-page.jpg” instead of “DSC0535.jpg”).
- Add some text to the image so that even without a description, it's clear what your pin contains (some descriptions are hidden on mobile devices, so it's worth remembering this).
Pinterest SEO Tips
#1 – Keywords
Keywords are very important on Pinterest, but first you need to know where to use them. Keywords are used in the following places:
- pin title
- pin description
- Board Name
- Board Description
- Hyperlink page title, description
- Keyword on the PIN image
1. Pin title
Pin titles are very important because whether a pin title contains keywords is a significant factor affecting ranking when users search on Pinterest.
The way to write the title is actually based on Google SEO principles. Below, I will explain in detail how to write the title of a pin.
What is the pin header?
When you upload an image, you are prompted to enter a title, which has a limit of 100 characters. The first 30 characters are usually displayed below your image, and the full title will only be displayed when the user clicks "view more".
We know that Pinterest images are displayed in a waterfall layout. To find the images you want to see among hundreds of millions of images, you definitely need to use Pinterest's search box. When a user enters search keywords, Pinterest will first retrieve images whose titles contain those keywords. Therefore, many people who don't write any titles for their pins or write random titles are wasting a huge amount of Pinterest's internal search traffic.
2. Do not repeat.
Many people have titles and descriptions that are exactly the same, which is duplication. You can see the example in the image below. I personally do not recommend that the title and description be exactly the same, as this is essentially a waste of the purpose of the description.
3. Search box
The simplest way is to enter your keywords in the Pinterest search box. For example, I entered "couple rings" here. You can see some related, popular keywords in the drop-down list. You can choose from these keywords that match your product.
4. Recommended Keywords
Let's take "couple rings" as an example again. We can see some recommended keywords below the search box. These keywords are divided according to the color, shape, material, etc. of "couple rings". We can also refine the title based on these recommended keywords.
For example, if you search for "skull rings," you'll see that almost every pin title contains "skull rings." Some images don't have "skull rings" because Pinterest AI intelligently determines what the product in the image actually is.
2. Keywords in the pin description
Many people think that descriptions are unimportant, but good descriptions can greatly increase the chances of users clicking on images and redirecting to your website. Similarly, high click-through rates for images will also improve your Pinterest ranking.
When it comes to the description, it's important to note that it's best not to make it exactly the same as the title (although sometimes you'll find that pins with the same title and description rank very well), so pin ranking can be really hard to summarize.
For example, if you are selling rings, you can use keywords related to rings in the title, and in the description you can write the price, the material of the ring, etc.
I randomly picked a pin and clicked on it. As you can see in the image above, the title and description are completely different, but they both contain the keyword "skull ring." This is something to emphasize. A good description serves two purposes: 1. Improve pin ranking; 2. Attract users to click on the image and enter your website.
3. Board Name
When creating a Board, we should also pay attention to the name. It's best to fill in some precise keywords. For example, if you plan to create a Board that contains only "skull rings", then you can name the Board "Skull rings". This is very simple, and most people would write it like this, so I won't go into details.
4. The page title and description of the pin hyperlink.
Pinterest's web crawlers now access your webpages through your pin hyperlinks to check what your pages are about.
Here's an example: if your pin title is "skull rings" but the linked webpage product title is "couple rings", Pinterest will consider it misleading and deceiving users, and your pin won't rank well.
Therefore, the title of the pin should ideally be similar to the title and description of the linked webpage, both revolving around the same keyword.
5. Pin keywords on the image
As you can see in the image above, the title of the pin and the keywords on the pin are the same. This example tells us that if you want to put text on your pin, it's best to include keywords as well, because the Pinterest system has the ability to recognize the text on your images.
However, I personally feel that this is not particularly important. If you plan to put text on the image, then you can give it a try.
6. Pinterest Visual Content Requirements
As a visual discovery platform, Pinterest's content optimization begins with images:
- Optimal size: A vertical pin with an aspect ratio of 2:3 (1000x1500px) usually works best, maximizing the use of screen space on mobile devices.
- Visual clarity: Clear, high-quality images that convey the core concept even at thumbnail size.
- Color psychology: Pins in a primary color that aligns with your brand and seasonal theme tend to stand out.
- Text overlay: Strategic text on images can increase engagement, but for readability, it should be limited to 1-2 lines.
- Brand elements: Subtle yet consistent branding helps users gain recognition when they repeatedly encounter your content.
Tailwind's data shows that pins with clear visual hierarchy and minimal clutter consistently outperform visually complex images.
7. Pinterest Text Optimization Techniques
While visuals dominate, text elements are also crucial for Pinterest's searchability:
- Pin Title: Add relevant keywords before the title. The shorter the title, the better. Titles are typically limited to the first 35-45 characters; a large study showed that 60% of popular pin titles are no more than 25 characters long.
- Description: Using natural language and relevant keywords, highlight the advantages and applications, rather than technical details.
- Alternative text: Includes descriptive keywords while maintaining accessibility for visually impaired users.
- Forum organization: Creating topic-specific forums with rich keyword titles and descriptions.
- Fresh content: Regularly uploading new content indicates relevance to the Pinterest algorithm.
Keywords on Pinterest should capture people's desires and inspire them. Instead of describing it as "blue cotton shirt," use "relaxed summer style for a beach vacation."
#2 – Interest
Many people may not know the meaning of "interests". Here, you'll need to use the tool Tailwind app. When you upload a pin image, this tool can automatically detect the objects in your image and then list some related interests and hobbies for recommendation, for example:
The Tailwind app automatically detects that your image contains all the interests shown on the right, so you can use the recommended interest keywords when filling in the title.
Regarding this technique, I personally feel that it is somewhat useful, but it is too troublesome, and its effectiveness is not particularly obvious.
#3 – Tag
We all know that hashtags are crucial for driving traffic to Instagram, but how do they help with ranking on Pinterest?
Let's look at a real-world example. When you type "skull rings" into the search box, you'll find that almost no one uses the # symbol in the pin descriptions, and the pins show the most recent and popular ones. This indicates that the # symbol doesn't have a significant effect on ranking.
When you enter "#skull rings" in the search box, the pin images that appear are sorted by time, and are mostly released in the last few days.
In summary, tags don't seem very useful because Pinterest itself doesn't offer browsing filters, such as "most popular," "newest," etc.
How to achieve the best ranking
Our most important goal is to get a better ranking for our pins. Based on experience, I believe that pin ranking is directly related to the following three factors:
- Text relevance – the pin's title, description, and text above the image.
- Consistency – Does the pin diagram maintain consistency with the content of the hyperlinked web pages?
- The level of interaction/popularity of the pin.
- Pinterest ranking factors – text relevance
As we mentioned earlier, the titles and descriptions of pin images do not contain keywords, which has a very direct and important impact on the pin's ranking.
consistency
It's important to ensure consistency between your pin image and the webpage it links to. For example, if your pin image shows a ring, but the link leads to a webpage about bracelets, your pin is unlikely to get good rankings and exposure.
Pin participation and popularity
Clicks, comments, and shares are all factored into the ranking system. A pin with high engagement will rank better, so use Pinterest Audience Insights to understand what your audience is interested in.
How to conduct keyword research on Pinterest
I've discussed Pinterest keyword research in previous Pinterest posts. Currently, the most important and direct method is to directly enter keywords into the search box and then use the dropdown suggestions to get related keyword recommendations.
You can also see that Pinterest will recommend some keywords below the search box. You can continue to click on each colored box to get more and more specific suggestions.
Then it's a process of repeated operations until you finally collect and compile a complete list of keywords related to your product.
Of course, you can also use keyword research tools such as Google Keyword Planner to collect keywords, which can also lead to some good discoveries.
Pinterest's requirements for your website
Pinterest wants to provide pins that deliver high-quality content. Besides the obvious requirement of having useful (well-written) content, it must also be engaging and inspiring. You should also make sure to verify your website with Pinterest. This way, Pinterest can verify that you are the owner of the content shared on that site.
Similar to Google search, Pinterest's ranking system is fundamentally about displaying images users are likely to like. Google search works the same way, showing users the web pages they most want to see. Whether you're a large or small website, an established or new Pinterest account, as long as your pins are attractive, you can get more traffic. (Speaking of which, I really have to complain about Baidu search in China—it's a complete mess!)
Building on this, it's best to ensure that you use Rich Pins on your site to provide more context for the Pins.
How can I improve my post ranking on Pinterest?
Follow these steps to optimize everything from keywords to pin design in a conversational yet professional manner.
Step 1: Pinterest Keyword Research
Like traditional SEO, every strong Pinterest SEO strategy begins with keyword research. But finding keywords on Pinterest is slightly different because it's a visualization platform.
Your goal is simple. You want to understand what people are actually searching for so you can use those words in the pin chart's title, description, board name, and even the pin chart image itself.
The easiest way to get started is to use the Pinterest search bar. Enter a keyword related to your niche market, and you'll get automatic suggestions.
For example, if you enter "family office", you might get "family office setup ideas" or "family office organization".
The autocomplete feature displays the exact phrase the user enters, providing the perfect seed for your pin title, description, and board name.
These suggestions come from real searches on Pinterest. Therefore, they are very valuable to your content.
Pinterest Trends is another useful tool. It shows the search frequency of a keyword over a period of time and helps you identify seasonal peaks or trending topics. If you plan your content weeks or months in advance, this tool can help you stay ahead of the curve.
Pinterest Trends lets you check how keyword interest rises or falls over time, making it perfect for incorporating seasonal or emerging themes into your Pinning plan.
You can also use Tailwind's keyword finder. Tailwind is a partner tool of Pinterest that provides a list of relevant keywords based on what you enter.
You can enter a word or your website URL to see which Pinterest keywords are most popular. This is a great way to discover keyword variations or angles you haven't considered before.
Tailwind tools recommend relevant Pinterest keywords and show their weekly and monthly search volume growth, helping you discover new angles for PIN optimization.
If you have a Pinterest business account, the built-in Pinterest Analytics (or Pinterest Ads) will show which pins received the most impressions. You can use it to find out which keywords have been effective for your brand.
Step 2: Optimize your profile and board
Your Pinterest profile is the foundation of Pinterest SEO.
This is one of the places Pinterest first learns who you are and what type of content you offer.
A well-optimized profile and a well-organized Pinterest board can significantly impact how often your pin appears in search results.
Start with your profile name and personal bio. These fields should include relevant keywords.
Use your brand name, but if possible, it's best to incorporate it into your core theme. For example, instead of just using "AcmeCrafts," try "AcmeCraftsDIY" or "Acme Crafts - DIY Home Decor Ideas." This helps Pinterest quickly connect your profile to a specific niche.
The account name pairs the brand with its niche (“DIY crafts”), and the bio repeats DIY-related keywords, helping Pinterest categorize the profile immediately.
Your profile or "About You" section is another opportunity to highlight your account content.
Describe your work in a concise and natural way, including some keywords. For example, "Blogger shares simple recipes and healthy eating ideas. Passionate about cooking, food preparation, and everything food-related." This will help Pinterest and users clearly understand the focus of your content.
The profile description clearly illustrates the niche, the vibrant art, design and fashion, so Pinterest (and its visitors) can immediately know what to expect.
Sections are equally important. Think of them as content categories. Each section should focus on a clear theme, and the title should include keywords that people are actually searching for.
A bulletin board titled "Healthy Dinner Recipes" is more effective than vague bulletin boards like "My Favorites".
Each chart also includes a description field. You can use one or two sentences to explain the type of pin chart you saved.
Again, emphasize adding keywords naturally. This helps Pinterest understand your content and match it with the right searches.
You can manually reorder your boards, moving the most important or best-performing boards to the top of your profile. This helps users and Pinterest understand your profile.
This image shows how boards are displayed in a Pinterest profile, arranged under the "Saved" tab, illustrating why reordering the most important or best-performing boards to the top can help make a stronger first impression.
If you're going to publish your own content, create a dedicated board. For example, a board like "[Your Blog Name] Best Posts" can group all your pins in one place and help Pinterest recognize your original work.
Finally, ensure your profile picture is clear and recognizable.
Use a high-quality logo or photo that aligns with your brand image. Consistent visuals help people remember you and trust your content when they see it in their news feed.
Step 3: Design SEO-friendly Pins
On Pinterest, design is part of SEO. Well-designed pins are not only aesthetically pleasing, but they also help your content be discovered. Therefore, your visuals need to have substance, not just beauty.
Pinterest uses a vertical scrolling layout, so vertical images always look better. The optimal aspect ratio is 2:3, typically 1000px x 1500px. This will ensure your pin images are clearly visible on both mobile and desktop devices.
To make your pin image stand out, use bright or high-contrast colors, clear images, and eye-catching, legible text. Avoid visual clutter.
Good lighting and a clean background work well. If you're using graphics, make sure the font is easy to read even on small screens.
Some studies suggest that warm colors like red and orange have higher share rates. However, the primary consideration should be the relevance of the content. Beautiful visuals that convey the correct message are always more popular than trendy visuals lacking context.
Subtly add your brand—a small logo or website address in the corner can help increase brand awareness and prevent unauthorized reposting.
This pin showcases Pinterest-friendly design: a 2:3 vertical layout, clean overlay of header text, vibrant food photos, and subtle branding.
If your pin links to a blog post or tutorial, add a text overlay. A text overlay is adding a simple title or phrase to the image that tells users the topic of the pin. For example, "Easy 15-Minute Pasta Recipe" works better than a simple food image. It sets expectations and increases click-through rates.
Pinterest's algorithm reads the text within images. Therefore, your overlays not only help users but also help Pinterest understand the topic of your content. This makes your pins more likely to appear in relevant search results.
Step 4: Write a strong PIN description
The Pin description is where you provide background for the image and incorporate the keywords you studied in step 1.
A well-crafted description can help the algorithm understand your content and give users a reason to click, thereby improving your Pinterest SEO.
A good example is that Pin's image has a clear title, and the descriptive copy contains keywords such as "keyword research tool".
This allows Pinterest to understand the topic of the content and indicate its relevance to the correct search. It also makes it easier for users to understand what they will get after clicking.
Pinterest's algorithm looks at the beginning of descriptions to find keywords, so it's important to start with the most relevant terms.
If your pin is about garden design, then a great example might be: "Small Garden Design Ideas - Transform Your Small Backyard with These Creative Landscape Design Tips".
By placing key phrases early on, you can increase the chances of matching user search queries.
After using keywords to guide the conversation, use the rest of the description to add value. Explain what the content is and what benefits the user will receive after clicking.
You can use up to 500 characters, but you don't have to use every single word. A concise, customer-centric description works best.
For example, you could say: "Find some step-by-step instructions on how to create a lush potted garden even in a small space. These tips cover soil, plant selection, and layout to help you create a beautiful mini garden. Click to see the full guide!"
If you're still wondering, "Does Pinterest use hashtags for SEO?", yes.
Pin pairs a keyword-rich title with the graphic and Pin title fields, then supports it with a repeated description of "digital planner" and ends with some niche hashtags, making it perfect for Pinterest's search and smart feed.
Pinterest allows the use of hashtags, which helps categorize content and increase visibility. Adding one or two hashtags (such as #SpringDecor or #DIYtutorial) to the end of your content description can boost visibility, especially in seasonal or event-related searches. Just keep your goals clear.
Avoid using too many irrelevant or overly broad hashtags in your description.
In addition to the description, Pinterest also includes a Pin title field.
This is separate from the image text or description and is highlighted above the Pin close-up.
You can get up to 100 characters, and it will be indexed for search – so it’s a smart choice to repeat or slightly modify your keywords.
Typically, pin titles will match or complement text overlays on the image.
Finally, ensure that your PIN description matches the login page it links to.
If your pin promises "5 tips" or a "step-by-step guide," then the page it links to should accurately convey that content. This consistency not only improves the user experience but also strengthens your domain's quality signal—one of Pinterest's key ranking factors.
Step 5: Use Rich Pins
Rich Pins is one of Pinterest's most underrated SEO features.
They extract additional metadata from your website and display it directly on your Pin, making it more informative, professional, and more likely to get clicks.
Rich Pin comes in three types: articles, products, and recipes.
When you link to a blog post or article, the article Rich Pin will automatically display the title, author, and a brief description below the image.
The Rich Pin feature goes a step further, displaying real-time pricing, availability, and product titles to help drive conversions.
Pins offer a wealth of recipes, including ingredients, cooking time, and portion sizes, providing users with more upfront value and making it easier for Pinterest to properly categorize content.
The recipe library features a rich selection of pins that directly display key information (ingredients, cooking time, serving size).
Using rich pins allows your content to stand out in a dynamic environment. They include eye-catching headlines and additional contextual information, helping users understand what your pin offers without needing to click. This extra clarity helps build trust.
Setting Rich Pins is a one-time process.
First, your website needs to have Open Graph or Schema tags that Pinterest can crawl. If you're using WordPress, plugins like Yoast SEO, or Pinterest-specific plugins can help you add metadata to posts, products, or recipes.
Next, go to your Pinterest account settings, find the "Publications" section, and claim ownership of your website. You'll need to verify ownership by uploading an HTML file or adding a meta tag to the header.
Once Pinterest confirms ownership, your pin will automatically start displaying Rich Pin data when it is pulled from your domain.
You can verify that it's working correctly by checking the newly published article PIN. You should see a bold title, the source website, and a short piece of additional information below the images; you don't need to manually enter this data in the PIN description.
Step 6: Continuously and strategically fix
Consistency is key to Pinterest SEO best practices:
If you want to establish authority and maintain visibility in your smart feed, you need to post Pin images regularly and purposefully. Sporadic posts will not achieve the desired effect.
Don't upload 50 pins a day and then remain silent for a week; maintain a stable daily rhythm. Pinterest's algorithm favors creators who consistently publish content.
A good starting point is to post 5 to 15 pins per day, at the optimal time. You can adjust this based on your workflow and results, but the key is to show Pinterest that you are consistently active.
Timing is also important.
Pinterest users are typically most engaged in the evenings and on weekends. Research shows that user engagement is highest on Fridays, Saturdays, and Sundays, and this high engagement continues into Mondays and Tuesdays. In terms of time, 8 p.m. to 11 p.m. (depending on the audience's time zone) is usually the optimal time for exposure and savings.
Pinterest also prioritizes fresh content, such as new URLs, new images, and new pin designs. However, this doesn't mean you need to constantly publish entirely new blog posts. You can select your best-performing articles or products and create new pins for them using different visuals or text overlays. Each variation counts as a new pin, thus increasing reach.
A strong strategy is to design multiple pins for each piece of content and release them over time to maintain a stable presence.
Consistent engagement lets Pinterest know you're a reliable source of new ideas.
Over time, this reliability will translate into greater reach, higher visibility, and increased engagement in search and content display.
5 Tips to Improve Your Pinterest Inspiration Finding Efficiency
First trick: Keyword search method
Pinterest recommends using English for searching, and you need to choose the right words. Sometimes you might encounter synonyms and need to use a different word, otherwise you might not find what you want. My own search method is to use multiple keywords to filter. When I like to find Japanese-style banners for inspiration, I use keyword combinations like "banner + design + japan" to search, and I can usually find the content I need.
Use "banner design japan" as the search keyword.
Because of usage volume, searching in English will yield more results. However, if you want to search for designs related to Chinese characters, you can use traditional or simplified Chinese characters to search for more accurate results. The same applies to searching in Japanese or Korean.
Search results using "Chinese font design"
Second trick: Organize your inspiration using a chart
Pinterest is like a DIY inspiration scrapbook. Whenever I see something I like, I can piece it together and save it to become my own source of inspiration. The most convenient thing is that it can be used across devices. Sometimes I browse it during my commute and piece together the pictures I like. When I need inspiration for designing images on the computer, I can open it and see them. It's great.
As for how to organize pinned images, I categorize them by different projects. My categorization logic is based on purpose, style, or project, which makes it easier to find the images I need and that are helpful.
— Purpose: Title design, date arrangement
— Style: Japanese style, retro style
— Projects: XX Project, XX Project Reference, Animal
Logo Design Project
The focus of the organization is on making it easy for me to find and use.
The third trick: Image search function
This sentence can be said to be Pinterest's most magical and powerful feature. When you use the magnifying glass next to an image, a large number of boxes will pop up. You can select the part of the image you want to find (all or part), and the AI will intelligently analyze it and generate suggested images similar to the selected area.
Click the magnifying glass icon in the bottom right corner of the image to use image search.
More related style images will be found based on the selected area.
If you want to find the clothes on the character, you can also select them by drawing a box.
Fourth tip: More idea features
Pinterest has a feature to collect images, which are then organized into "pinned images." The example below is a collection of biological logo pinned images that I've gathered. After clicking on "More Ideas" in the pinned images section, more biological logo images similar to my pinned images will appear.
It's also a feature that can automatically collect and organize inspiration materials.
My collection of bio-logo pin images
Recommendations will be given after clicking "More Ideas" above.
Fifth trick: Track other people's images
Many designers and creators use Pinterest as a tool for organizing inspiration, and most of them don't set it to public (the default pins are public). So we can follow the images by searching for keywords or finding our favorite design categories or designers, and thus have access to a group of talented designers who can help us with inspiration.
I set my search filter to "images" and searched for results related to "Banner Design".
Quickly expand your audience by creating content on Pinterest
- Follow your competitors' fans
To put it simply, it's about stealing followers. Your competitors' followers are your potential followers. You can find your competitors on Pinterest, find their followers, and then click to follow them! Currently, Pinterest doesn't really limit the number of times you can follow someone per day, but it's not recommended to do it too frequently, or your account will be banned.
- Find long-tail keywords
When you upload images, pay special attention to the title and description, especially the title. Be sure to include long-tail keywords. You can find long-tail keywords by entering them in the Pinterest search box and looking at the dropdown menu. You'll see many popular long-tail keyword suggestions. Of course, you don't have to write exactly according to the suggestions, but you should definitely have this mindset regarding long-tail keywords.
- Promote using Pinterest ads
You need to create a business Pinterest account first; you can find it by clicking the top right corner.
The advantage of a business account is that you can view the statistics of your own posts and also place ads.
Pinterest offers good value for money advertising. You can choose to run ads on sections of interest or target ads based on keywords. The cost is based on CPC (cost per click).
If your images are unique enough, you can quickly gain a lot of exposure and followers by using advertising.
- Fill in the Pinterest hashtags
This is something many people overlook. When using Instagram, people often use hashtags (#), typing # followed by keywords. While hashtags on Pinterest aren't as important as on Instagram, they're still better than nothing. Let's look at some excellent examples of Pinterest images.
- Add group members
In the group you create, you'll see an "invite" option on the right. This allows you to invite others to join your group, which is currently the fastest way to gain followers on Pinterest. Simply enter keywords in the search box below, and you can continuously invite others. However, the challenge lies in inviting people who are interested in your product; this requires a bit of thought and effort.
- Infographics
Have you noticed how popular these kinds of infographics are on Pinterest? They have a high chance of going viral, and authoritative statistics show that infographics can increase readership by at least 300%.
Here are a few tools I recommend for creating infographics.
Canva – This is a free tool that we usually use to create posters, but it also has pre-set infographic templates. You just need to manually fill in some text, which is great.
Venngage – This tool is specifically designed to help you create infographics. It includes a large number of templates and has a free plan to get you started.
Fiverr is an outsourcing platform where you can outsource almost any job you can think of, such as writing articles, website building, translation, design, and of course, infographics. The fee is generally between $5 and $20.
- Complete your personal profile
Ideally, your account name should be the name of your shop or brand, as this helps promote your shop or brand. Then, you need to link your website to your Pinterest account in the settings so that users can directly click through to your website when browsing your images. This is the most basic requirement.
- Marketing tools
Some essential marketing tools are still necessary. Good tools can improve efficiency and achieve twice the results with half the effort. Here are some recommendations:
TailWind: This is a marketing tool specifically designed for Pinterest and Instagram. You can create multiple images with one click, set scheduled posting times, analyze detailed data for each image, and more.
Social Snap: This allows users to share your Pinterest images to various other social media platforms, which is a pretty good addition.
- Delete images that don't look good.
Don't hesitate to delete images with low click-through rates or few views, because based on observations, this will lower the ranking of your other images. Pinterest's ranking mechanism is very unique, influenced by many factors.
You can use two methods to find poorly performing images:
- In the backend of a commercial Pinterest account, you can clearly see how each image is performing.
- Using TailWind's Pin Inspector feature, you can also see detailed data such as the number of clicks and click-through rate for each image.
Join someone else's board
In fact, besides the model of creating your own account to post, there is another model that is overlooked by the vast majority of people, which is to join someone else's board and apply to join in order to maintain it together.
Here, we'll demonstrate the specific steps using the keyword "Yoga".
First, search for keywords in the search box, and then use the filter function on the left to filter out the information you need. You can then see all the boards (post collections) related to "yoga" in the content section.
Screening and application to join the Board
The next step is naturally to screen these boards to see if they allow applications for co-editing.
For example, if you look at the Board in the image below, there is a "Join" button where the red arrow points. We can then apply for joint editing and wait for the other party to approve it.
Increase the approval rate
As for the success rate of approval, there are some nuances. One common approach is to carefully curate your account, showcasing professionalism through your content. For example, using "yoga" as an example, you can initially publish related content to establish the account's foundation.
By the way, these collaborative editing requests can also be used to avoid account bans. The basic operating logic is the "parent-child account" model, which I won't go into detail here.
How to drive traffic using images and inspiration
From a marketing perspective, you might find it difficult to understand how to count the number of thumbtacks and how to convert them into traffic, so let me give you a brief overview.
You post an image to your board, where others can browse, see what they like, and then like or pin it to their own board. The image links to the webpage where you pinned it, and most people will click on it and read the post. If the image is an infographic, and all the information they need is on Pinterest, then they probably won't bother with it too much. Leave a little space (although Pinterest does shrink long images quite a bit when you click on them).
Let's say I pin a post to my board, and it gets retweeted 10 times. That counts as my post being retweeted 10 times. If someone extracts a post from my board and retweets it again, that doesn't count towards my total retweets because it was pinned from another source.
Let me give you an example.
Randomly selecting a board, I found a pin that had been shared 7 times. If I looked at who shared my pin, I found that most pins only got a few likes and shares. Except for one. One of those pins got 26 likes and 103 shares. I could keep looking to see how many times it was shared, but I think you get the idea. It could spread like wildfire.
You don't want to be a bad Pinterest user, and using Pinterest effectively isn't difficult, so follow these rules:
- Don't just focus on yourself. Avoid constant self-promotion (like spam?). Try to post half your content on your main page, half on your own posts, and half on other people's posts. Your followers will appreciate it, and you'll see more people paying attention to you.
- Source attribution. This means instead of putting a nice infographic on your website and then linking back to the source (on your page), you should pin the page to the top. That's unfair; people actually want to see the source.
- Pin it to the correct drawing board. Don't stick the floor plan on the photographic board. Like? Yes. Pin it in the right place? No.
- Write a description. Sometimes pictures can't tell us much; a few words can entice people to click on these links!
- Don't pin all your posts at once. This is fine if you're a new user, but you definitely don't want to generate too much traffic for your followers. I currently pin 1-5 times a day.
- When you see something you like, you like it.
How to effectively pin
I believe you've already realized that there are tons of images on Pinterest. You might think you don't like using images much, so this doesn't apply to you, but that's not true. Even just an image with some nice text, including your post title, is enough to get you saved.
But how can we best leverage images to our advantage?
picture
There are a few things you need to keep in mind. First, when we talk about the visual quality of a piece (like what we look at first and what we look at the longest), text ranks quite highly because we're so used to reading text. Add text to all your images to let your followers know the theme of the picture.
You'll also notice that Pinterest has a maximum width for images, but no maximum length. This means you can increase your Pinterest visibility by creating long images and pinning them to the top of your feed. Take a look at these images below.
Spend a few more minutes adding all the photos to one image and then pinning it. Trust me, it works much better.
You can also consider adding watermarks to your images. For example, add your website URL or your Pinterest name; branding your images is a good idea.
Description and Price
Even if your image has text, your description is still important. People can search for pin images, and you want your pin images to appear in search results. Make sure you have comprehensive coverage.
If you're marketing products on Pinterest, adding a price to your product description is a great idea. Why? Not only is it important for your product description, but Pinterest will also thoughtfully add a price banner to your pin so everyone can easily see the price of your item.
Become the preferred board of directors
If you only post your own content, people will think you're advertising. If you post diverse and engaging content, covering the most exciting topics on the internet, you'll attract more followers because people will perceive you as a very strict administrator of the forum. This way, you can post your own content and reach a wider audience.
How to find fans
I'll start with the most obvious one, because it's often overlooked. Promote your page through your other social media accounts. Post on Twitter, Facebook, and Google+ to let people know you want to see their page, and also tell them about yours. Promoting social media accounts is no different from promoting a website.
Great, now let's look at the specific ways to promote yourself on Pinterest. If you're familiar with Twitter marketing, this is similar.
First, make sure you've created at least two boards, then find other people posting similar content. Use the search bar to enter your topic (for example, I entered "photography tutorials"). Then, in the top left corner of the page, you'll see an option to choose between pins, boards, and people. Select a board.
Without even clicking on any sections, I can see my nine tutorials pinned to three of the top ten sections. Am I doing something?
First, follow about 100 such subreddits. This will give you followers, but you can do more. Go back to all those subreddits and like 3-5 posts. Quickly browse through the best-looking content and click "like." I do this with all the subreddits I follow because your notifications take up a lot of space, so they're more likely to see your profile.
Finding your first group of followers is very important, so don't skip this step.
For example, if I click on the first pop-up section, they have already pinned 36 of my posts, which have been shared a total of 498 times. And they all come from the same section.
How to find inspiration on Pinterest?
1. Know what to type in Pinterest.
Think of Pinterest as a search engine; enter what you would type into Google. Try using synonyms and specific words.
Identify the keywords that will bring you the results you want. Because Pinterest's algorithm is often used in the fashion industry, its search results are very precise. If you want to see medium or plus-size models, enter the relevant keywords.
Use the skin tone filter. If you want to sew a red dress and want to see how it would look on someone with the same skin tone as you, you can use the filter function. It can help you explore what colors of clothing you like to wear.
2. Once you start finding results you like, go down the rabbit hole.
If you click on or save an image you like, Pinterest immediately adds similar images to your feed. Training this algorithm is easier than most.
So, if you find something you like, feel free to click and view related images. Pinning your favorite things to a pin can train the algorithm to display what you actually want to see.
Delving into Pinterest's "rabbit hole" is itself an inspiring experience. So don't be afraid to keep clicking.
3. Consider issues beyond clothing.
If your feed of clothing-themed information is overwhelming and you're starting to get too many ads, look at other textile arts.
Drawings can really help you create atmosphere on your mood board, so save some drawings that capture the feeling you want.
Graphic design, in particular, requires careful attention to color coordination. Take a look at the logos, packaging, and portfolios of your favorite graphic designers.
Look at the blankets and find a suitable color scheme. Then look at your favorite scenery, find some evocative images, and string all the elements together.
4. The clothing should be special.
Pinterest excels at turning clothing descriptions into images. So, if you like wearing brown plaid blazers, you can search for "brown plaid blazer outfit inspiration," and the algorithm will give you plenty of ideas.
You can even create boards themed around some of your favorite outfits and continuously build clothing formulas around them.
When searching for colors, outlines, details, or even certain styles (such as classic, understated, or sporty), try to be very specific.
5. Clear your mind of inspiration, get rid of what you don't like, and rediscover what you used to like.
Pinterest requires some maintenance so you don't get overwhelmed by images over the years. If you clean up your boards annually, they're more likely to accurately reflect your current style.
You can also clean your boards according to the seasons and design your wardrobe at the same time!
how to interpret Pinterest analytics
Purpose: To help users view user engagement on Pins and Boards, the country of origin, language, and gender of the Pins audience, etc.
Prerequisite: Business Account
To use: Log in to your Pinterest business account and click the top left corner:
1# Pinterest Analytics overview
This includes: the number of times an Instagram post is displayed, the number of times it is viewed, the number of times it is interacted with, and the number of people interacting with it; it can be targeted to specific time, device, and source (organic or paid).
2# Pinterest Audience insights：
Audience analysis includes your account's audience and the audience of Pinterest as a whole. (You can also compare the two.)
This includes: category and interests, age, gender, location, and device.
3# Pinterest Trends：
You can view this week's Pinterest trends, most popular categories, and great ideas from the US, UK, and Canada.
best Pinterest marketing tools
Pinterest's native scheduler
For those who value simplicity and don't need multi-platform control, Pinterest's built-in scheduling tools are a great starting point.
It is a simple tool for planning pins directly within the platform.
It is applicable to business accounts and allows scheduling up to 30 days in advance, but only one PIN can be scheduled at a time.
While it lacks advanced features such as batch scheduling and in-depth analysis, it is a cost-effective solution for users who want basic scheduling capabilities without needing additional software.
When used in combination, it pairs perfectly with other tools for Pinterest analytics or design.
Pin Generator
Pin Generator is designed to automatically create Pinterest pins, especially beneficial for e-commerce, blogging, and affiliate marketing.
It enables users to generate pins in seconds by extracting content from a URL, and offers features such as batch editing, arrangement, and custom template creation.
The tool also includes a free Pinterest keyword tool to optimize reach.
Pin Generator simplifies the process of generating and managing large numbers of pins, making it a time-saving resource for content marketers.
BlogToPin
BlogToPin is a tool that automatically converts blog content into pins for Pinterest.
It offers tools such as Pinterest Pin Maker, Hashtag Generator , and Title & Description Generator, simplifying the process of creating optimized pins from blog posts.
While the specific scheduling features are not detailed, BlogToPin's toolkit helps improve the visibility and engagement of blog content on Pinterest.
Adobe Express
Adobe Express is a comprehensive design tool that can help you create visually appealing content for Pinterest.
It offers thousands of customizable templates, including those specifically designed for Pinterest, as well as features such as drag-and-drop editing, AI-powered design assistance, and content scheduling.
Users can combine images, text, and animations to create engaging pins and schedule their release directly from the platform.
Adobe Express integrates design and scheduling capabilities, making it a versatile tool for marketers to enhance their Pinterest influence.
Canva
It offers a large library of free, customizable Pinterest pin templates, making it easier for marketers to create visually appealing content.
With its intuitive drag-and-drop interface, you can design thumbtacks that resonate with your audience without requiring advanced graphic design skills.
Canva also offers a variety of fonts, images, and design elements, enabling creative flexibility.
This tool is perfect for creating consistent and professional thumbtacks that match your brand identity.
Unsplash
Unsplash is a platform that offers a vast collection of high-resolution, royalty-free images to enhance your Pinterest pins.
With over 100,000 images to choose from, you can find visuals that match your content theme and appeal to your target audience.
Using high-quality images from Unsplash can significantly enhance the aesthetics of your pin, making it more likely to be shared and saved by users.
Tailwind
Tailwind is a social media scheduling tool designed to optimize your pin times, specifically for Pinterest and Instagram. It helps you post pins at the best times to increase reach and engagement. You can also join Tailwind tribes to boost your audience growth.
By tracking platform performance through analytics and insights, you'll quickly master Pin scheduling. Starting at $9.99 per month, it's a valuable tool for any Pinterest user.
Pallyy: A type of Pinterest scheduling tool
Pallyy is a great option, giving you detailed control over your schedule. Most importantly, you can use it on any platform, so your choices aren't limited to Pinterest.
Using Pallyy, you can:
- Managing multiple Pinterest boards
- Bring your pins to life with a visual planner.
- Tracking results through data-driven analysis
Pallyy also includes collaboration tools, so you can work with VAs and assistants. This makes the tool very easy to use.
You can try Pallyy for free for 14 days. There's also a "lifetime" plan for a single brand. If you upgrade to a premium plan, it costs $15 per month.
Strategies to avoid suspension for new Pinterest accounts
Pinterest is very sensitive to spam. New accounts that post frequently (especially those containing affiliate links) are often flagged as "overactive" and suspended. It's like joining a new circle of friends: you need to gradually integrate, listen, and contribute before you start promoting any content.
To build trust with the platform, follow this one-month pre-launch plan:
Weeks 1-2: Building a sense of presence and trust
- Release frequency: Only one PIN is released per day.
- Content type: Standard, high-quality images, without any affiliate links. Focus on providing value and inspiration.
- Engage: Actively participate in community activities. Follow other accounts around you and leave genuine likes and comments on their pins.
Weeks 3-4: Gently introduce marketing
- Release frequency: 2-3 pins per day.
- Content mix: This is crucial. Only one of your daily pin charts should contain affiliate links. The other pin charts must remain non-promotional.
- Engagement: Continue to interact daily with content from other users.
After the first month, you can continue this strategy from week 3 to week 4. This balanced approach demonstrates to Pinterest that you are a valuable contributor, not just a marketer.
How can I make money on Pinterest through affiliate marketing?
Method 1: You can use affiliate links to tag PINs.
You don't need to build a website to leverage Pinterest's power for affiliate marketing. Simply include affiliate links as appended URLs in your pins, and you'll earn money when people buy through them. Pinterest does this very well, but make sure your intentions are clear.
- Case Study: Amazon affiliate CabyCades uses video pins to sell products. CabyCades earns a commission when someone clicks on an Amazon link in the pin and makes a purchase.
The material has 16.5k views per month, but it's actually just a collection of very short videos with Amazon links.
The key point is that anyone can do this.
This is an example of the product they sell. It uses a real human voice to make a "shh" sound while the baby is sleeping.
They recorded a simple 14-second video explaining how the product works, and they would earn a commission every time someone made a purchase.
They take a 3% commission on each $35 sale, and earn about $1.05 every time someone buys one of their products.
This may not sound like much, but CabyCades has hundreds of videos featuring products ranging from more expensive items (such as herb garden grow lights) to cheaper ones (such as lip balms).
Even if they only earn an average of 50 cents in commission per video, if they have 200 videos, they can earn $100 a day for a bunch of 10-20 second videos.
Not bad, right?
Method 2: Direct traffic to member links in the blog
To run Pinterest affiliate marketing reliably and long-term, creating a blog is a good option. It requires more initial effort, but the conversion rates make it worthwhile.
- Case Study: Stephanie's Sweet Treats is a food blog that leverages Pinterest traffic and social media to increase the visibility of its content and earn more commission.
This profile has over 15,000 pins and generates 7.7 million pageviews per month.
Stephanie's blog uses visuals to grab the attention of people looking for baking recipes and ignite their passion.
Stephanie's Sweet Treats even provided a 2022 food blogging revenue report to help her analyze how she earned $128,000 on her food blog.
In her report, she boasted about how she used Pinterest to increase blog traffic, with July being one of her best-performing months.
A post about “s'mores cookies” went viral on Pinterest and Instagram, attracting more social media visitors.
If we navigate to the blog post, we'll find a detailed cookie recipe. At the top of the post is a disclaimer stating that the article "may contain affiliate links."
When you browse the article, you will find only one link pointing to cookies.
You can refine your affiliate strategy by adding more links. You can create affiliate links for almost anything, including chocolate chips, marshmallows, cookie trays, parchment paper, cooling racks, and more.
Most importantly, she uses Pinterest to attract attention and sends traffic to her blog to supplement other forms of traffic.
If you've already created content, why not reuse it and share clips of video content on Pinterest?
Stephanie's Sweet Treats did just that, earning $128,000 and accumulating millions of views for her food blog. You can do the same.
Methods for conducting Pinterest affiliate marketing (exclusive)
Most marketers add affiliate links to the main link field of their Pin charts . This is an outdated and risky practice. Here's a safer and more effective way that leverages a hidden feature of Pinterest.
Step 1: Create unique, marketable content
Instead of using generic photos, create images that feature specific, searchable products.
- AI Image Generation: Create custom scenes using AI tools such as Midjourney or DALL-E 3 in ChatGPT. For example, use the following prompt: "Generate a realistic image of a modern bedroom. Include popular key home decor items. The image should have a vertical aspect ratio suitable for Pinterest pins."
- Image source: For non-promotional pins, please use high-quality, royalty-free images from websites such as Pexels or Unsplash.
Step 2: Strategically publish your Pin chart
Let's say you posted three pins today: one AI-generated image for marketing and two stock photos for interaction.
- Upload Pin Image: In your profile, go to "Create" > "Pin". Upload your AI-generated bedroom image.
- Add titles and descriptions: Use ChatGPT to generate keyword-optimized titles and descriptions for your images. Add relevant hashtags.
- Tip: Tag products, don't use link fields:
- Leave the main target link field blank.
- Below the image, find a small, often overlooked button that says "Mark Product". Click it.
- The side panel then opens. Select "Use Link".
- Now, you need the product links in the image.
Step 3: Find and link your product
- Open the AI-generated image in a new tab. Right-click the image and search for it using Google Lens.
- Google Lens can identify objects in a photo. Tap on a specific item, such as a chair or a lamp.
- In the Google Lens search bar, add "on Amazon.com" to filter the results.
- Find the product or a very similar product on Amazon and open its page.
- Use your Amazon Associates SiteStripe to generate your affiliate links. Please use full links, not abbreviated ones.
- Go back to Pinterest and paste this link into the product tag field. A product image will appear. Select it.
- Check this box to indicate that it is an affiliate link. Pinterest values transparency.
- Repeat this process to tag multiple items in the Pin (e.g., bed frame, side table, lamp).
Step 4: Complete and Publish
After tagging your products, click "Publish". When users view your Pin image, they will see a "Shop & Buy" section containing links to specific products, thus driving high-quality traffic to Amazon.
For the other two non-promotional PIN images, please follow the same upload process, but do not add product tags. To avoid publishing all content at once, please use the "Publish Later" function to schedule the PIN images to be published within one day.
This approach is highly effective because it seamlessly integrates marketing with the user experience. You offer inspiration first, followed by an easy way to shop—exactly what Pinterest users want. By balancing promotion with value-driven pin content and adhering to a safe posting schedule, you can build a sustainable and positive presence for your pins on the platform.
Finally
In the world of Pinterest, every saved recipe, every fitness photo, and every tagged item reflects a user's aspiration for a better life. Clever creators and entrepreneurs turn this aspiration into revenue by fulfilling these needs. It's more than just a platform; it's a stage where creativity and commerce can perfectly merge.
Don't let this opportunity slip through your fingers! Take action today: register an account and post your first pin; research SEO techniques to increase content exposure; analyze success stories and develop your monetization plan. The door to wealth on Pinterest is open; you just need to step inside. Follow our account now to get more practical tips and transform from a "browser" to a "money-maker"!
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