It’s time to change the way we do SEO, because gone are the days when building links alone was the only way to get a good ranking. Everyone wants to improve their search results and get more organic traffic.
There is no one who doesn’t want free, high-quality organic traffic. Every marketer will focus on SEO to some degree, and there are indeed many things that are directly related to SEO.
There are many marketing activities that we may not be aware of, but they can indirectly affect search traffic.
Today, I will discuss some methods here that can indirectly help you improve your search rankings.
Customer feedback:
Many people think that there is no connection between user feedback and SEO. But I assure them that there is an indirect connection between them. Getting feedback from your customers will help in many ways. Of course, it is a time-consuming process.
However, if businesses can get user feedback and use it in the right way, then it can help them in different ways.
They just need to follow two things:
#1 After-sales contact
Every business focuses on customer satisfaction, but how can you ensure this? To do this, you have to communicate with your customers without annoying them.
You have to find out opportunities to interact with them, as well as post-sales communication. It is obvious that when someone is going to use your product/service, they want to be assured about the quality service. To do this, you can call or email them directly to confirm their product/service and let them contact you at any time for any future assistance.
#2 Contact after using the product/service
The best way to get feedback from your customers after they use your product is to understand the real user experience. Once they use your service, they will share their working experience with you. This will help you improve your service, thus helping you retain happy customers.
If your customers say that they felt great about your service, then you should ask them to share their experience with the world. Since they are happy with your support, they will help you in many ways.
You can also choose something that will help your SEO, like asking them to review you on high-quality review sites like Yelp, Yahoo local, Yellow Pages, etc. The better your customer experience, the higher your profile will rank on high-quality sites.
Here are 19 online review sites for collecting business and product reviews
How does listing on review sites help SEO?
Sites with high authority will pass some of that authority to sites that rank high in their niche. Having a large profile on many authoritative review sites will increase your search authority to a certain extent. These reviews can provide direct business customers and search authority, and while not huge, the number is significant and worth paying attention to.
Participate in Niche Activities:
In every business sector, there are many events held throughout the year. Anyone can easily find local events related to the same sector.
Many people think that attending conferences is a waste of time, but I think it has many benefits, such as building relationships and learning from experts. Events can create a path for you to get many opportunities.
At conferences, you’ll meet a lot of people in the industry and have the opportunity to discuss your products/services. You can also email them your latest post and ask for their feedback.
What else can help you with this? If they like your post, then they are likely to link to it. This link will have a huge impact on your search rankings.
Otherwise, you can also create guest posts for them which will help you create more links.
You can easily find any conference by searching Google. Simply enter the following query:
Niche + Conference + Year
Go through as many lists as you can and find the best one. One thing I want to clarify is that it can be a worthless or valuable event, how you spend your time for a particular event is up to you.
Reach out to others and ask for their help:
If you are a sole proprietor, your workload is huge, then it is obvious that you cannot do it all by yourself. Most of the time, busy people hire experienced freelance writers to provide high-quality content. Good freelancers take their work very seriously and their content is most likely to rank on SE.
If you are going to hire freelance writers, then give them some good networking opportunities. When you build a good relationship with them, they will be more interested in writing valuable content, and then, of course, they will share their work online. You will find that your writers will help you in an indirect way.
Focus on user experience:
Having a website is not enough, you must also focus on a few factors and keep the user experience in mind. We have found that users often leave a page due to low-quality websites, which will lead to an increase in bounce rates.
How does Google find the sites with the best user experience? When a searcher clicks on your page from the SERP, if he stays on your page, you are doing a good job, but if the searcher returns to Google, it means that your site is not satisfying the user's choice.
- How to Improve Your Blog's User Experience
- How to Create a User-Friendly Blog to Get More Conversions
So, if you are improving the user experience then it will increase the number of visitors and indirectly improve the search engine rankings.
There are three basic factors of user experience:
- Loading Speed: It is proven that slow loading pages cause users to leave the page. They don’t want to endure the pain and waste their time for even a split second. Google has confirmed that page loading speed is one of the most important factors in the search engine algorithm.
- Eliminate clutter: People want to see specific content that will be helpful to them, they don’t want to see something out of the ordinary. So if they see a lot of clutter on a web page, they will get annoyed and leave that page. So, try to provide clear content that your visitors will enjoy.
- Website Architecture: If you have a good website structure then it will help you in better crawling. For this you have to manage each web page for the user in a logical hierarchical manner which will help the crawler to find the page very carefully.
Internal links also play a big role in this process, but website structure is more than just internal links . This will also help users find the relevance between pages on your website, and the bounce rate will decrease, thereby improving rankings.
in conclusion:
By doing all the research and spending time on SEO, I found that if you think I have done all the necessary things, then now is the time to wake up. There are many other methods that can be considered indirect SEO factors, but they will bring good value to your web pages, just like the few methods I shared above.
Indirect factors are largely ignored by business owners. Therefore, it is better for us to focus our SEO strategy on these factors to bring more highlights in our results. Please tell me what other indirect factors affect search engine rankings?
I’d love to hear your opinions in the comments section below. And, please share this article on your favorite social networking site.
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