Billions of people use social media every day to connect with family, friends, and even brands. According to our marketing statistics research, people spend about 2 hours and 29 minutes on social media every day. That’s plenty of time to promote your content to existing followers and connect with new people.
Do you want to add social media content to your WordPress website?
Displaying Facebook, Twitter, YouTube, and Instagram feeds on WordPress can help you get more followers and engagement on social media. It’s also a great way to keep your website fresh and interesting.
In this guide, we will show you how to add custom social media feeds to WordPress and even create a social wall to bring all your social content together in one place.
Why Add Social Media Feeds to Your WordPress Site?
If you have one or more social media accounts, you’re already off to a good start. However, it’s also wise to add those social feeds to your WordPress site.
By embedding social media posts in WordPress, you can promote your different accounts to people who visit your website. This can get you more likes, shares, and engagement.
If visitors like what they see, they may even decide to start following you on different social networks.
Once you embed your social feed, new posts will automatically appear on your website. This can be a great way to keep your site fresh and interesting, even for casual visitors.
If you run an online store, then your social media feeds can even help you get more sales. In fact, 43% of people use social media to make purchasing decisions.
With the right plugin, you can display your Facebook page comments in WordPress or add shoppable Instagram images to your website.
That being said, let’s see how to add different social media feeds to WordPress.
How to Add Social Media Feeds to WordPress
The best way to add social media feeds to your WordPress blog is to use Smash Balloon .
It is the best social media feed plugin for WordPress, trusted by over 1.5 million users. With this plugin, you don't have to spend time dealing with jQuery code, APIs, or trying to arrange your social posts in a beautiful layout. Everything just works.
Smash Balloon offers separate plugins for all major social networks, including YouTube, Twitter, and Facebook. It even allows you to combine multiple social networks and display all posts in a single feed.
Adding Facebook Social Media Feed in WordPress
Facebook is the world's most popular social media platform, with 2.9 billion monthly active users. Whether you have a small business website, a personal blog, a WordPress membership site, or something else, your target audience is likely familiar with Facebook.
When you add a Facebook feed to WordPress, new posts will appear on your website in real time. Visitors can also like, share, and comment on your WordPress posts, so this is a great way to get more engagement on Facebook.
The Smash Balloon Custom Facebook Feed plugin allows you to embed Facebook videos in WordPress, display photos and videos, and more.
You can even create a custom lightbox popup so visitors can see your full-size images and watch your Facebook videos without leaving your WordPress site.
If you regularly host in-person or online events, it's a good idea to create them as Facebook Events on your Page or Group. Visitors can then mark themselves as interested or attending the event, invite others, and share the event on their own Facebook Pages.
Once you add these events to Facebook, you can easily promote them to people who visit your website. Simply create a feed for your upcoming Facebook events and then add it to your WordPress site.
No matter which Facebook feed you create, you can fine-tune its appearance and behavior using the intuitive Smash Balloon editor.
Here you can change the color scheme of your feed, design a custom header, add “Like” and “Load More” buttons, and more.
Adding Instagram Social Media Feed in WordPress
With over 2 billion active users per month, Instagram is a great place to promote your website, products, and services.
Depending on the industry you’re in, Instagram might even be the most important part of your social media strategy. For example, Instagram is particularly popular among top fashion blogs, lifestyle, cooking, and photography sites.
If you’re posting beautiful photos and engaging videos to Instagram, then you can publish that content to WordPress as well.
By adding your Instagram social feed to WordPress, you can provide your visitors with a highly engaging visual experience directly on your website. This can increase page views and reduce bounce rate in WordPress.
You can add images manually in WordPress, but you'll need to keep adding new photos as you post them to Instagram. This can take a lot of time and effort.
Since there’s no link between your WordPress site and your Instagram account, visitors can’t easily like or share those photos on Instagram. As a result, you could be missing out on a lot of social media engagement.
The easiest way to add an Instagram feed to WordPress is to use the Smash Balloon Instagram Feed plugin. This plugin allows you to embed a beautiful and professionally designed Instagram feed on your website.
Every time you post on Instagram, the feed automatically updates so your visitors always see your latest photos.
You can even display other people’s photos on your website by creating a hashtag feed or showing posts that others have tagged in your account. This is a powerful form of social proof that can encourage people to trust your website or business.
In the image below, you can see an example of an online store that uses a custom Instagram feed to display user-generated content.
In this way, you can use your custom Instagram feed to build customer trust and earn more income online.
Adding Twitter Social Media Feed in WordPress
WordPress allows you to manually embed tweets in WordPress blog posts and pages using the built-in Twitter block.
However, this block only allows you to embed one tweet at a time. If you only want to display a small number of tweets, this is a quick and easy way to do it. However, if you want to embed multiple tweets, then we recommend using the Smash Balloon Twitter Feed .
This plugin allows you to create a Twitter feed that automatically updates whenever you post a new tweet. You can then add this feed to any page, post, or widget-ready area.
Smash Balloon Twitter Feed also allows you to create a hashtag feed.
This is useful for adding context and third-party content to your blog posts. For example, if you were starting a fashion blog, you might create feeds for popular fashion-related hashtags like #lookbook or #OOTD.
You can even use Smash Balloon to display Twitter feeds from third-party accounts. This method is perfect if you have a relationship with an influencer or affiliate marketer and want to display their tweets on your website.
Adding YouTube Social Media Feed in WordPress
Blog posts with videos receive 83% more visits than those without videos. With this in mind, we recommend adding your YouTube videos to WordPress as well.
If you run an online store using a plugin like WooCommerce, videos can even bring you more sales. In fact, 88% of people have purchased a product or service after watching a video.
If you already have any YouTube videos created that showcase your products or services, then adding them to your website can boost your profits.
Embedding YouTube videos in WordPress blog posts is easy if you only want to add a handful of videos to your website. However, if you want to display more than one video, it can be difficult to create a beautiful gallery layout using built-in blocks and tools alone.
That’s why we recommend using Smash Balloon’s Feeds for YouTube to embed your YouTube channel feed.
Once you’ve connected WordPress to your YouTube channel, you can customize the look of your videos using Smash Balloon’s user-friendly editor.
When you’re happy with the look of your feed, you can easily add it to any page, post, or widget-ready area using the shortcode.
The Smash Balloon plugin also comes with a ready-made YouTube feed block.
This free plugin has everything you need to create a YouTube video gallery in WordPress, but if you want more advanced features, then you can also use the premium Smash Balloon YouTube Feed plugin.
This plugin allows you to display videos from your favorites list, embed live streams, and more.
Adding a Portfolio Social Wall in WordPress
So far, you've learned how to add your personal feeds from different social media platforms. However, many websites have multiple social media accounts, such as Facebook pages, YouTube channels, and Twitter profiles.
If you create unique content for each platform, then you may want to combine all of that content into one social media feed. This kind of social wall can convince visitors that you have a strong presence on social media and that you are creating a variety of interesting and diverse content across different platforms.
This single feed lets you gain followers and engagement across multiple platforms. It’s also a great option if you have limited space and don’t want to clutter up your site with a ton of separate social media feeds.
If you want to combine multiple social media accounts into a single feed, then we recommend the Smash Balloon Social Wall plugin.
It is the best social stream plugin for WordPress that allows you to combine Instagram, Facebook, Twitter, and YouTube social content into one feed.
Already created separate Facebook, Instagram, Twitter or YouTube feeds using the Smash Balloon plugin? Then you can add those feeds to your social wall with just a few clicks.
Social Wall will then take your settings and automatically create a shortcode that you can add to any page, post, or widget-ready area. Simply publish your changes and the Social Wall will appear on your site.
Note: To use this plugin, you need to install and activate at least one of the aforementioned Pro Smash Balloon plugins . For example, if you want to display Facebook and Instagram content on your social wall, then you will need the Social Post Feed and Social Photo Feed plugins.
First, you need to install and activate the Smash Balloon Social Wall plugin.
Once you install and activate the plugin, go to Social Posts » Create Social Wall .
Simply select each feed you want to add to your social wall.
For example, you can merge posts from your Instagram and Facebook accounts.
From this screen, you can also connect any additional social accounts you want to use.
Simply click the Connect… button and follow the on-screen instructions to connect your social media account.
After that, click on the Customize tab.
Here you can change the number of posts to display on your social wall, the feed layout, update frequency, and more.
There are also other settings you can use to change the color scheme of the walls, background color, button text, etc. Most of these settings are self-explanatory, so it's worth reading through them to understand what changes you want to make.
Once you are finished, click Save Changes to store your settings.
Once you’re done, click on the Configure Wall tab. Here you’ll see a shortcode that will allow you to add your social wall to any page, post, or widget-ready area.
After that, just publish your page or post, or update the widget-ready area to make your social wall live.
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