Many people choose blogging as a career at an early age. Many people have quit their regular jobs and have successfully built great careers through blogging.
These professional bloggers have inspired many young people around the world to choose blogging as their first career choice.
But let me tell you one thing, blogging is not everyone’s cup of tea. If you consider every blogger in the world, the success rate of bloggers is pretty low compared to the failure rate.
On the surface, blogging might seem easy, but due to stiff competition and the creativity behind the art of blogging, not everyone can succeed in this great career choice. Having said that, I don’t mean to demoralize you as a blogger.
What I am trying to say here is that blogging also requires hard work, focus, determination and a positive attitude like any other profession . Don’t think that blogging is an easy career choice.
Note: Some of these tasks may be repetitive and can be assigned to a Virtual Assistant. This way, you can offload some of the workload and focus on creating and building.
What do you need to know to market your blog in 2025?
With competition at its peak, blogging success is never easy, but by following the right approach, coupled with hard work and a little bit of luck, you too can achieve success like the above blogging heroes.
The secret to blogging success has changed a lot over time.
To be successful in blogging nowadays, you must follow the following marketing strategies to promote your blog:
1. Syndicate content on other platforms:
Content syndication is the method of re-sharing your content on other popular and established platforms. These platforms can be networks, other blogs or media outlets.
Two of the easier ones to use are:
- Medium
You can syndicate “X” number of posts per week on these platforms . Aside from getting more traffic, it also helps add more SEO value to your blog.
However, it’s important to read about canonical tags and my guide to republishing on Medium to understand the basics of content syndication.
Takeaway tasks:
- Make a Google Sheet with a list of articles you want to syndicate.
- Designate “X” number of articles per week for syndication.
X can be any number, depending on how big your blog is. For ShoutMeLoud, the value of X is: 3
2. Network with other bloggers
Many bloggers don't interact with other bloggers. There is a famous saying in the blogging industry: " Sharing is caring ". The success of a blog depends on its influence among the social media crowd. In order to get better social media attention, it is necessary to get others to share your blog posts on popular social media channels.
But why would any person or blogger share your post on their social media channels?
You need a great article, infographic or video that attracts a lot of eyeballs, or you can connect with other bloggers and share their articles, and they will likely return the favor. Even for viral content, you need some initial sharing from influential users on social media to make it go viral.
Connecting with other bloggers may also bring you high-quality links. And when I say interact, I don’t mean contacting them on their IM every day.
You can connect with these bloggers by following them on Facebook or Twitter and regularly comment and provide feedback on their latest blog posts.
This way, your blog will come to their attention and they may consider it for their next top blog list. If you’re lucky, these bloggers may even follow your updates and share them on social media.
Takeaway tasks:
- Create a Google Sheet and make a list of 7-8 bloggers you would like to contact this year.
- Add their Twitter, Instagram and blog URLs in each column
- Participate for 30 minutes per week
3. Guest post on popular blogs
Guest blogging has exploded in popularity in recent years. However, many new bloggers either ignore this strategy or do it wrong.
Guest blogging is also a great tool for link building, but don’t think of it as just a link building technique. It can do much more than that.
If you can get your post published on a top blog, such as ShoutMeLoud.com, you will generate a lot of referral traffic to your blog through the link in your author byline.
Not only that, but publishing on the top blogs in your niche will establish you as an influential figure in the blogging industry, thereby attracting people to follow you and your blog.
Many bloggers or webmasters ruin this strategy by using this method just to generate links for SEO purposes and nowadays Google is very strict about guest blogging strategy and if you go overboard with it, Google will penalize your blog.
These spammers have also forced many professional bloggers to block guest blogging or limit their blogs to only a few guest blogs per month. To me, guest blogging is an ideal tool where you can gain a share of the traffic generated by any popular blog through guest posts and thus expand your influence in the industry.
Many blogging gurus do suggest that you must choose similar niche blogs to guest post on. I agree with this advice but not completely.
If you can get your article published on a very popular blog like ShoutMeLoud.com, then you must do it regardless of whether it is in the same field as yours or not. Such a high authority blog may not give you any SEO benefits, but you will get a lot of referral traffic and popularity.
Additionally, many new bloggers think that one guest post on one blog is enough and they try to publish 100 articles on 100 different blogs. I don’t question this strategy, but personally, I think you will benefit more if you publish those 100 articles on 20 popular blogs (5 articles per blog).
- Check out: List of quality blogs that accept guest posts
4. Thoroughly optimize your blog for search engines
With the booming growth of social media on the internet, many bloggers are focusing on building their brand and influence among the social media crowd and completely ignoring search engines.
I completely agree that now is the best time to grow your brand and presence through different social media channels to keep up with the industry, but this should not be at the expense of neglecting search engine traffic.
Almost 60-70% of the traffic generated by the world’s top blogs comes from search engines. Therefore, it is very important to optimize each of your blog posts for search engines before you hit the publish button.
Before you start writing articles on a topic, do a thorough keyword analysis using various keyword tools available on the web . Find suitable keywords that have the potential to generate decent traffic and are easy to rank on different search engines. Write articles around these potential keywords, but don’t stuff keywords unnecessarily.
Next, use an SEO plugin to create proper SEO titles and meta descriptions for each post, and make sure to use proper title tags in your posts as well as alt tags on your images for better SEO benefits before hitting the publish button.
Another important thing that many people overlook is to interlink posts within your blog. Yes, in fact, link building must start from the blog itself. This interlinking will help your blog in terms of SEO and help reduce the bounce rate of your blog traffic.
5. Be active on popular forums
The best way to be successful in blogging is to follow in the footsteps of professional bloggers who have achieved great influence and success.
Isn’t it?
No. First of all, it took these Probloggers years to reach the top of their blogging career, so you don’t know what they went through and what strategies they used to become a successful blogger.
Secondly, the strategies or tactics that worked then may not work now. Therefore, you have to go your own way. However, you can get guidance on new marketing strategies through their latest blog posts or by interacting with them in person. The best place for such interactions is in forums or community groups.
Many bloggers and GNs (experts in their field) communicate heavily with others through community forums.
If you consider yourself an expert in your industry or field, then you must be frequently present in the popular forums in your field. Otherwise, you can also post your queries, feedback or updates on these forums to get feedback from other members.
Being an active member of the forum can help you build a high-quality network of people who are interested in your forum and blog activities. As you become more popular on the forum, they will follow you on your social media channels and visit your blog regularly.
On the other hand, you can also interact with other forum members, become friends on Facebook, or follow them on Twitter to expand your network.
Many bloggers just stay on their own blogs, browse other blogs, and believe that their blogs will automatically generate traffic. Most of them don't even know the importance of forum websites.
If planned properly, active participation in forums can help you gain knowledge, connect with like-minded people, build blog links, and drive a lot of traffic to your blog. Here are two articles you should read:
6. Attract readers, not just search engines
As mentioned above, search engines are the primary source of traffic for almost all successful blogs. However, this does not mean that your job as a blogger is over once you have generated a decent amount of search engine traffic.
The success of a blog is not because of the traffic it generates regularly but because it has a decent number of subscribers or readers .
I think a blog with 1,000 subscribers is much better than a blog that generates 1,000 pageviews a day because subscribers are lifelong, whereas traffic may fluctuate over time.
Look at other successful blogs around you. Each of them is highly influential not because of the large amount of traffic it generates. They are influential because of their brand value, which is realized through the large number of subscribers that the blog has obtained.
Today, blog subscriptions are not limited to RSS or newsletter subscriptions. With the popularity of the social media world, your Twitter followers, your Facebook page fans, Instagram followers and other social media channels are also considered subscribers as they will be notified of every post you publish through these channels.
So, generate traffic from search engines, but while doing that, you must also find a way to convert that traffic into subscribers or readers.
7. Market yourself as a blogger
Finally, you also have to promote yourself through blogging. For example, look at top bloggers like Harsh Agrawal or Syed Balkhi. Even though you have never met them, you can get to know them through their blogs.
These top bloggers have a high level of influence in the industry because they speak for themselves while promoting their blogs.
This reach helps them gain friends and followers on Facebook, Twitter, and other social media channels, in addition to their already popular blog profiles.
Because of this influence, they can also promote their blog posts on their personal social media profiles. So, in addition to your blog, you must also promote yourself as a blogger.
I have seen many blogs with high-quality posts without any author bio or images .
Many of these blogs are part of micro-niche sites created by individuals who are simply looking to make money online and keep their sites secret to avoid competition.
Personally, I don’t consider them bloggers but marketers or webmasters and I have nothing against these people because we are here to make money after all. However, apart from these micro niche sites, there are still many blogs without author profiles.
I never understood the psychology behind posting as an "admin", as a writer or blogger you should feel proud when you write quality articles. These bloggers don't understand the importance of self-promotion when they could have benefited greatly from it by promoting their blogs.
That's it.
in conclusion
There are many SEO strategies you can choose from in the blogging industry to help you drive quality traffic to your blog. But generating SEO traffic alone is not enough to build a successful blog in 2025.
If you want to be successful in blogging, be determined and follow the marketing strategies above to build an influential and successful brand around your blog.
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