It's no secret that social media has become an essential part of SEO. All search engines consider social signals as one of the biggest factors for search engine rankings. As a marketer, you cannot ignore the social context in your overall SEO strategy.
SEO is not dead. Also, social media is not going to replace SEO. SEO will always be around, but social media will have a huge impact on search engine rankings in the coming years. In this post, I will discuss several popular social media sites and how they affect SEO.
How different social networks affect SEO:
1. Twitter
A recent study by branded3 demonstrated a strong correlation between the number of tweets about a URL and its Google search ranking. The results were as follows:
- 50 tweets or less: Slight improvement in ranking, but only for a short time.
- 50-1000 tweets: No significant impact on rankings.
- 1,000-7,500 tweets: Ranking improves significantly and the page jumps, especially after 5,000 tweets.
- 7500 or more tweets: URLs with more than 7500 tweets will almost always rank within the top five SERPs on Google.
You can also see the impact of tweets on average Google search ranking below:
How to Use Twitter to Increase Website Traffic:
a) Make your content easily shareable by placing social sharing buttons in the right places on your website.
b ) Always encourage your readers and followers to share your content.
c) Make your tweets searchable on Twitter by using the right hashtags.
2. Facebook
Unlike Twitter, Facebook may not have much impact on Google search rankings . But every time someone likes or comments on your article, it certainly helps increase your views and traffic to your blog page. There is no clear data on the impact of Facebook sharing on search engine rankings.
Recently, Facebook CEO Mark Zuckerberg also said that Facebook is planning to launch a social search engine driven by Facebook user activities.
He explained, “Search engines are moving towards giving you a set of answers… Like, I have a specific question, answer this for me. Facebook is in a very unique position from that perspective to answer a lot of the questions people have.”
This means that Facebook has more than 1 billion search queries every day, and in the future, searches will revolve more around social media.
How to Use Facebook to Increase Website Traffic:
- Use Facebook ads and share useful content to increase the number of likes on your Facebook page.
- Increase engagement on your Facebook page.
Read: How to get website traffic from your Facebook page
Social signals are part of search engine rankings
In conclusion, social media undoubtedly plays a huge role in search engine rankings. The most important rule to be successful in SEO or social media marketing is to create not only good content but also high-quality and shareable content. If you can do that, you are halfway to success. Good content will get you more tweets and shares on social media sites, and you may even get natural backlinks from bloggers and other sites. This will benefit you in both social media marketing and SEO.
Looking through all the case studies and reports, there is no doubt that social media is the way to go to improve your website’s ranking in search engines. In addition, social media marketing will undoubtedly help your business reach new potential customers and target clients.
What do you think about the impact of social media on SEO? Do you think social media is one of the significant signals that improve web page rankings?
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