Wondering how to track links and button clicks on your WordPress site?
By default, Google Analytics doesn’t allow you to track links and buttons, so you have to tweak your links with a bunch of event tracking code, which is tedious.
With WordPress, the easiest way to track links and buttons with Google Analytics is to use a plugin like MonsterInsights so you don’t have to touch any code.
In this article, we’ll show you how to easily track link and button clicks in Google Analytics using MonsterInsights.
Tracking Links and Button Clicks in WordPress
Links and buttons are the main points of interaction on your website. By tracking your links and buttons, you can understand how well users convert on your website.
If you are a publisher , tracking links and buttons can help you determine what type of content your audience is more interested in.
For example, if a certain external link has a high number of hits, this means that you are sending a lot of traffic to the external site. You can retain this traffic by publishing similar content on your site and linking to that content instead of the external site.
Alternatively, if you are an affiliate marketer , you can make a deal with the website you send traffic to, which may help you make some money.
If you're selling products , tracking buttons will help you track conversions on your website without having to set up complicated goals or event tracking in Analytics.
**Read more: **WordPress affiliate marketing plugins .
MonsterInsights: Overview
MonsterInsights is a powerful analytics tool that provides you with in-depth reports on user activity on your website. With this Google Analytics plugin, you can discover:
- The exact number of visitors your website receives each day
- Recommended Visitors' Website
- What visitors click on on your website
By providing these reports, the plugin can help you improve the areas in your website that need improvement. The best thing about this plugin is that it can connect your WordPress website with Google Analytics.
Let’s learn how to use MonsterInsights to track your links and button clicks.
Step 1: Install MonsterInsights on WordPress
The first step is to install and activate MonsterInsights on your WordPress site .
Once the plugin is installed, click the Activate button to start using it. You will be taken to the setup wizard page where you can configure your settings.
Step 2: Connect your website to Google Analytics
After installing and activating the plugin, you will see a page asking you to select your website category. Select your option and click on the ‘Save and Continue’ button to proceed to the next step.
Next, MonsterInsights will ask you to connect your WordPress site to your Google Analytics account. Click the drop-down arrow to select a category. Finally, click the “Finish Connection ” button to complete the connection process.
Once the setup is complete, you can view detailed reports for your website on your WordPress dashboard. You can view these insights under Insights » Reports on your WordPress dashboard .
Step 3: Track Link and Button Clicks Using MonsterInsights
Now it’s time to configure your plugin settings. You can do this under Insights » Settings . This is to ensure that the link and button tracking features work properly. If you have affiliate links on your website, you can set the path for those links as well.
This will help you track clicks every time a user clicks on your link. You can also mention the user who can view the tracking reports. Under the recommended settings, keep Event Tracking and Enhanced Link Attribution options enabled.
By enabling the Enhanced Link Attribution option, you can determine how users interact with your website based on the buttons and links they click on the page. It can differentiate between identical links on the same page. If you have 2 or more links on a page pointing to the same destination, Enhanced Link Attribution will show you which link gets the most clicks.
Scroll down the page and more options will appear on the screen. You can use these options to track your affiliate links.
You can view reports for affiliate links under Insights » Reports » Publishers . Here’s a detailed guide on tracking affiliate links with Google Analytics .
After you save your settings, MonsterInsights is ready to use. Click on the ‘Finish setup and exit wizard’ button to complete the process.
It will start tracking and collecting data based on user activity on your website. Once it starts, you can view the results in Analytics events or directly on your WordPress dashboard.
MonsterInsights even allows you to track form submissions using Google Analytics. All you have to do is install and activate their forms add-on.
Step 4: Enable more link tracking features
After you complete the setup wizard, you can take some advanced steps to enable more tracking features. These settings are helpful if you need detailed tracking reports, such as user location, interest groups, etc.
To enable more tracking features, go to your WordPress dashboard, click Insights , then Settings. Click the Engagement tab to see more tracking features.
Anchor tracking is useful for sites that use single page themes and rely on anchor tags. You will also see an option to enable tag links in RSS. This feature is optional.
Step 5: View Click Reports Using MonsterInsights
Google Analytics provides you with a wealth of data to help you make informed decisions. With MonsterInsights, you get all the necessary data right in your WordPress dashboard, eliminating the need to always dig into Analytics.
To check your button and link clicks through Google Analytics, go to Behavior » Events » Top Events .
You can now view reports on outbound and affiliate link clicks in Google Analytics.
Hopefully, this article helped you learn how to track outbound links in Google Analytics. You might also want to learn how to improve website performance in WordPress .
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