I think you will agree with what I am going to say:
It is difficult to get traffic from search engines, but it is easy to buy traffic.
But do you know?
Organic traffic (search traffic) is still the best type of traffic to your blog or business website because it sends you highly targeted traffic and it’s free traffic once you do it right.
In the past 4 months, SidelinePlay has received over 1.89 million hits from Google searches alone:
This translates to more than 400,000 hits per month.
Well, it doesn’t happen automatically, through strategy and action, you can replicate our approach in any field.
In this guide, I share all the strategies you or your team can apply to get organic traffic from search engines.
There are countless ways you can drive traffic to your website.
Today you’ll learn how to get organic traffic to your blog.
The most profitable visitors your website can get come from organic search results.
This means that when people search for something in a search engine and come to your website, these visitors are most likely to convert into customers.
In blogging, it is also the most profitable because users will see more high CPC AdSense ads because they will see ads based on their search terms.
Even direct advertisers prefer blogs that get organic traffic from search engines.
Now, there are many search engines like Google, Bing, but we mainly optimize for Google because it is one of the most used and popular search engines.
For Bing, you can refer to our previous Getting Started Guide for Bing Webmaster Tools .
If you noticed ShoutMeLoud's monthly traffic report, then you would know that ShoutMeLoud's maximum traffic comes from organic search results. Getting traffic from organic search is always beneficial to earning revenue from ads and affiliate programs.
Another good reason to get organic traffic is that we get targeted visitors, so it helps to reduce bounce rate and increase average time on page.
Apart from organic traffic, there are other ways to bring in a lot of traffic like through social networking sites like Twitter, Pinterest or sometimes images may also help you get targeted traffic.
Here are a few articles that might help you get good traffic in addition to search engine traffic:
How to Increase Organic Search Traffic
There are many ways you can get organic traffic, the most important of which is SEO, and we’ll start with that.
1. SEO – Make it easy for search engine robots to crawl and understand your blog
SEO is all about making sure search engines understand your content and that you rank for your target keywords.
Make your website more search engine friendly and provide the content people are looking for.
There are many aspects to SEO, here are three of them:
- On-page SEO
- Off-site SEO
- Onsite SEO
The best place to start is with on-site SEO .
Make sure your website is not only indexable, but all important parts can be crawled by Google bots.
It’s important that you take good care of your titles, tags, URLs, descriptions, broken links, and so on.
There are many things you must take care of to ensure your SEO is solid. You can refer to this SEO checklist which will give you a good start.
If you are using WordPress, check out my WordPress SEO tutorial to optimize the SEO of your WordPress based blog or website.
2. SEO Optimized Content: Write Content That Search Engines Understand
Content marketing is the best way to attract organic traffic. The key is to write content based on what people are searching for. For example, I wrote this article to let people know how organic traffic will help and how to increase organic traffic.
Likewise, a website that sells fashion clothing could write content about the latest fashion trends and drive traffic to its product pages that way.
However, writing this part of the content is difficult as it involves many steps, starting with doing keyword research, SEO-friendly content, and then promoting the content to drive traffic and earn backlinks.
Now that I’ve covered everything you need to know about writing content that drives organic traffic, here are some articles you should check out now that will help you make the most of content marketing for organic traffic.
3. Link Building – It Acts as a Vote of Confidence
Link building is an important part of SEO strategy. Search engines love high-quality links and hate irrelevant links. Therefore, it is very important to provide relevant and high-quality links to your blog.
- Understand: What are backlinks and the benefits of backlinks
Links can be either backlinks or outbound links. You should focus on getting backlinks from high domain authority sites or provide outbound links only to high-quality sites.
In particular, avoid falling into the trap of buying backlinks in order to improve your search engine rankings, as Google has introduced an algorithm update called Google Penguin, which will flag any website that uses spammy methods to build backlinks to its website.
The best and easiest way to get links to your website is through guest posting and broken link building methods . Writing content that is not only unique but also attracts organic backlinks will help the most.
4. Keep up the blogging frequency – Posting content regularly keeps your readers satisfied
By maintaining a regular posting frequency, you will help search engine bots understand how often you post, which will help with indexing faster. If you don’t post content regularly, it will take a long time for your new posts/pages to be indexed by Google.
5. Attract audience: attract return visits
So you’ve got organic traffic from search. But what next?
Many business owners miss out on the opportunity to take this goal to the next level and later regret it.
Wouldn’t you like your visitors to stay on your website regularly? If you haven’t thought about it yet, you should. Returning visitors are audiences and brand advocates.
These people will share your posts on social media and tell people about your blog.
How could you do that?
The process is easy because you need to play a secret trick. You need to give them the option to subscribe.
I’m sure you’ve got your Instagram page set up, your YouTube channel, your Twitter page.. but do you give them the option to subscribe via email?
Understand one simple but powerful thing:
You may not check Facebook or Twitter very often, but you check email all the time. If an email from me arrives in your inbox, you either open it or delete it.
The point is, you’ll see it and act on it.
Since SidelinePlay sends high-quality posts to our email subscribers, the open rate is around 16.1%, which is a good number.
Do a simple math problem:
The email was sent to approximately 60,000 subscribers
16.1% opened the email: 9,660 readers
0.4% of clicks == 39 returning visitors...
These people will share or comment and increase the social value of the post.
Want to do the same with your blog?
Offer an email subscription on your blog/website. The best place to place it is on the homepage and after each blog post and in the sidebar…
..This is what we use at ShoutMeLoud
I’ve provided an easy to follow guide here to help you get started with email marketing .
You can read his guide and create an email subscription box for your blog here. If you are looking for the best plugin to add the box on your blog, use this easy to use WordPress plugin OptinMonster .
Another technology you should be using in today’s mobile age is Push Notification technology. The following two guides will help you learn everything about it and start using it:
- 4 Best Push Notification Plugins for WordPress
- How to Add Push Notifications to WordPress for Free (Easy Steps)
6. Social Media Promotion:
Social recommendations are the best way to promote a product, when a friend or family member recommends something to people, people are more likely to believe it. Google understands this and they are using social media shared content as a ranking signal.
..You need to make sure your content is shareable.
You should add social bookmarking buttons on your blog so that people can easily share your content on their favorite social bookmarking sites.
7. Avoid unethical practices
Many bloggers use unethical methods, such as link farms, to get good search engine rankings and increase traffic, but this can result in your blog being blacklisted. Getting good rankings in the search engines in an ethical way may take time, but it can bring excellent results in the long run with increased organic traffic.
There’s no deep science or secret to getting tons of organic traffic to your blog.
You just need to develop a strategy in place.
If you know any useful strategies for increasing organic traffic, please share them with us.
Here are some handpicked guides for you to read:
- How to Republish Existing Blog Posts on Medium to Drive More Traffic
- How to Get High-Quality Traffic from Quora
- How to Use Flipboard to Drive Traffic to Your Blog
- Marketing Strategies You Must Follow to Promote Your Blog and Website
Disclosure: Some of the links in this article contain affiliate links, which means we may earn a commission if you click through to visit us, at no extra cost to you. See how SidelinePlay is funded, why it’s important, and how you can support us.
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