Why do you need social media marketing? Benefits of social media for bloggers

Social media has changed the world of SEO and online marketing.

We recently discovered that social media has a huge impact on search engine rankings. Over the past few years, many social media marketing companies have entered the market and are committed to increasing brand awareness through social media promotion.

There was a time when you could only get traffic from search engines (and paid traffic). But now, the situation has completely changed, and Internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter, and LinkedIn.

As a blogger, it is essential to have social media profiles . From a blogging perspective, social media traffic is one of the most targeted types of traffic (and it’s free). From a branding perspective, you can gain feedback from your loyal supporters through social media activity and interaction. Once you’ve established trust, it becomes much easier to convert these users into paying customers/subscribers.

Before I dive into the benefits of using social media for bloggers, let’s discuss some of the basics of social media marketing.

What is Social Media Marketing?

Social media marketing (SMM) is the act of attracting targeted traffic from social media sites by creating brand awareness.

These sites include Facebook, Twitter, Instagram, Pinterest, YouTube, community forums, and more.

SMM relies on user interaction. Anywhere people can interact is where marketing can happen.

• Social Media: Sites such as Facebook, Twitter, YouTube, Instagram, etc., where users (or groups of users) can share some kind of media (e.g., videos, images, songs, text, etc.).
• Social bookmarking: Sites such as Flipboard and Pocket, where users can bookmark their favorite URLs and share them publicly.
• **Social News: Sites like **Techmeme where users can submit news articles and they are ranked by popularity.
• Social Apps: With the increasing use of smartphones, we cannot ignore the importance of social apps like Whatsapp, Telegram, etc. through which users can communicate with each other anytime and anywhere.

Popular social media sites:

• YouTube
• Facebook
• LinkedIn
• Pinterest
• Reddit
• pocket
• Flipboard
• Instagram

Depending on the target market of your blog, you need to choose the right social media sites for promotion.

Social Media Marketing for Bloggers

We need to accept the idea that blogging and social media go hand in hand. Bloggers need to have a social media presence. This is essential for the success of a blog.

Benefits of Social Media Marketing for Bloggers

Since every blog and every social media site works differently, it’s impossible to cover every blog outreach tip. But we can highlight some of the benefits you’ll get if you start marketing on social media.

Marketing this way will directly help drive traffic, generate links, build domain authority, improve traffic rankings, and perhaps most importantly, gain more subscribers.

Overall, SMM will help drive targeted traffic, and bloggers can benefit from the golden rules:

• More targeted traffic = higher revenue.

Here are some benefits of social media marketing:

• Free, niche-directed traffic: There are tons of social bookmarking sites on the web. Some of these sites have users who are genuinely interested in your content. When you find them, these users will be attracted to your content, and your site will benefit from hyper-targeted, free traffic.
• Improves Domain Authority: Search engines give a lot of weight to social bookmarking. If a blog is linked to popular social bookmarking/social media sites, its domain authority will increase. For more information on improving DA, read this article - How to Improve Your Website's Domain Authority .
• Better visibility and popularity: Most bookmarking sites have a voting/ranking system. If your content is really good, then you will get positive signals from the site which will help drive targeted traffic to your blog.
• Cheaper, Better Conversions: Using other methods to drive traffic like PPC ads, CPM ads, and banner ads are very costly, whereas paying for social media traffic is cheap and highly targeted.
• Get higher ranking in SERP: Search engines give great importance to the content shared on social media sites. The main purpose of search engines is to provide better results to users. Since these contents are submitted by individuals, if you are active on Facebook, Twitter, and other sites, your ranking in search engines will improve.
• Better crawling of blogs: Social media promotion helps in better and faster crawling of your website. Promoting old content on social media sites helps in better and deeper indexing of your website. You can also try creating resource pages to always keep your old posts relevant and share them on social media.
• Brand dominance: With the help of social media sites, you can turn your blog into a global brand. Users will actively and constantly discuss your blog and your work. This will build your blog's reputation and authority, ultimately bringing in more and more traffic.

Dos and Don’ts of Social Media Marketing

First of all, the whole purpose of social media sites is to be social.

You should not be a machine, you should be a human. You need to understand people’s emotions and provide content/media/products based on their emotions.

Find out your niche, and cater to that niche.

Gaining volume is good for any business, but it’s even better to focus on acquiring targeted users. If you cast a wide net, you may be negatively impacted by non-targeted visitors.

Here are some of the dos and don’ts you should do on social media sites…

What to do:

• Interact with users.
• Publish on a schedule. Publish daily, or at regular intervals.
• Share links/pictures/videos related to your niche.
• Keep an eye on social media trends and the latest news in your field.
• Talk about hot topics in your field/market.
• Keep your profile information up to date.
• Target users based on demographics and interests.
• Monitor your brand image.
• Keep your brand consistent across all platforms. Use Namechk to help .
• Add humor and a personal touch to your updates and comments.
• Pay close attention to your competitors' strategies.
• Increase user trust and loyalty.

Don’ts:

• Avoid over-posting.
• Don't drink and update.
• Avoid spamming (excessive self-promotion also counts as spam).
• Avoid buying followers and users.
• Don't use bots to boost your numbers.
• Never argue with your readers. Keep calm!
• Avoid insulting your fans and subscribers.
• Don’t ignore any feedback or comments. Acknowledge all feedback or comments.
• Don’t spend too much time on social media sites. Your goal should be to do business, and a successful business is measured by sales. From a blogger’s perspective, this can be measured by traffic or conversions.

in conclusion

Blogging is more than just SEO and content writing. You also need to focus on increasing social media conversions and building your brand.

Not only will this help you, but it will help your readers as well, and “helpful” is the motto of this blog!

Here are some more social media marketing posts to check out:

• The Impact of Social Media on Blogging
• 15 Best Social Media Plugins for WordPress
• Revie Old Posts Social Media Auto-Posting Plugin

Which social media marketing strategy works best for you? Let us know in the comments below.

Speaking of social media, don’t forget to share this post!

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